How she creates her beautiful products

1. Narelle's R&D process
Creating our beautiful products

2. From my head to your hands
100 ticks
What's the big idea?
Organic is always # 1!
Our beautiful raws :-)
Quality and pilot tests
10...9...8... blast off!

3. From my head to your hands
Whist I provide the creative impetus and
devise the formulas for our products, there
exists a whole team of people who support
me in bringing you the purest, most potent
and freshly made certified organic products
on the planet!

4. 100 ticks
Some of our R&D checklist...
sourcing the purest, certified organic raw
materials,
developing the various formulae versions,
ensuring it is stable, safe and beautiful to use,
finding the right packaging,
environmental, safety and recycling
considerations,
creating the descriptions,
instructions for using the product,
updating website,catalogue,price lists for all 7
regions

5. What's the big idea?
Customer feedback / requests => major
source of inspiration...from the sublime to the
ridiculous!
Some evolve from discovery of synergy
between ingredients. e.g helichrysum +
rosehip => skin regenerative & scar reducer +
tamanu => anti-aging & wrinkle reduction =>
Ambrosia!
Nutritionals => main inspiration from super-
foods & longevity foods in my pantry.
Intention => create a handful of products to

6. Organic is always # 1!
Organic food standards #1 priority =>
entire range.
Main challenge => emulsion stability &
shelf-life.
Meet (preferably exceed) customer
expectations
e.g shampoo without residue and build-up.
Nutritionals => always based upon raw,
organic, whole-food, vegan principles.

7. Our beautiful raws :-)
Policy: 100% organic & truly natural
ingredients => belief in body’s innate
intelligence;
responds & resonates in harmony with nature.
Source majority raws from certified organic
farmers => promote biodiversity, enhance soil
fertility, prevent topsoil erosion, protect
groundwater, conserve energy, protect next
generation from toxins of conventional
farming.
Love supporting

8. Our beautiful raws :-)
Few non-certified natural ingredients meet
stringent requirements => allowed ingredients
in organics:
naturally extracted (steam, CO2 or pressing),
not genetically engineered,
not irradiated,
not grown with the 'assistance' of sewage
sludge,
no synthetic preservatives.
Additional criteria =>
extracted without refining, bleaching or

9. Trial formula
Strict requirements for certified organic foods
poses a unique set of challenges for a formulator...
and many years of experience and knowledge to
overcome.

10. Quality and challenge tests
Challenge tests on new product:
Preservative efficacy => Government
Laboratory.
Inoculated with bacteria, yeasts, moulds and
fungi. Passes - kills all the bugs within time
frame.
Fails - allows bugs to grow - back to drawing
board!
Accelerated shelf-life => Quality Control
Department. 'Freeze-Thaw' challenge – 6
week cycle => sub-zero & super-hot temps.

11. Packaging and panel tests
During development and testing phase:
R&D team researches best sustainable
packaging.
Meets our standards:
Non-toxic,
Recycled or
Reusable or
Recyclable,
Best type for how used (tube, bottle, jar,
spray top)

12. Packaging and panel tests
After quality & stability verified => test drive!
Panel Test =>Key Customers & Staff.
New product either flies or crashes!
Determine if it meets needs and expectations.
Gain valuable insights from feedback.
Evaluate all ideas & suggestions.
Try to expand on products' developmental
potential.

13. Getting closer
May take several iterations to create final
product:
meet (preferably exceed) expectations of
customer,
texture, aroma, consistency and
effectiveness.
Final tests to complete the integrity of the
product:
compatibility in the chosen packaging,
stability,
microbiology,
safety.

14. 10...9...8...
Manufacture larger quantity batches => same
quality & consistency as R&D batches.
Formulations may require last minute
adjustments => ensures customer gets
product we created & loved in our R&D
laboratory!

15. ignition... blast off!
So, now the product is launched, it slots into
our stringent manufacturing, filling and
quality control systems to ensure you get the
purest, most potent and freshly made
certified organic products on the planet!

16. Houston, do you copy?
After launch, we love to hear feedback from
our customers.
In some cases, you astound us with the
creative ways you find to use our products!
Protect Hair Repair => great sun-burn
soother BioPure Probiotic Concentrate =>
fixes cracked heels Ambrosia Essence =>
stops cold-sores

17. Thank you :-)
Questions?