1. HAPPINESS INSURANCE
COMPANY
BY
NATASHA GANDHI
JYOTI SINGH
BHAKTI THAKKAR
EKTA THAKKAR

2. CONTENTS
• INTRODUCTION & HISTORY
• OBJECTIVES
• MISSION
• VISION
• KNOWLEDGE MANAGEMENT

3. INTRODUCTION & HISTORY
• The Happiness Insurance Company was an endeavor started to
help people invest their money safely to get greater benefits.
• The Company was started in 1987, with its first branch in
Mumbai.
• It later expanded to include 56 branches all over India
• With the expansion of the company, in became difficult to
coordinate the details and information flow.
• There was sometimes overlap of work leading to problems.

4. INTRODUCTION & HISTORY
• To tackle these problems it was decided to set up a central
knowledge repository, where all details of the work and
customers would be kept.
• This would make it easier for the management as well as the
staff to access the information they require to make
management decisions and provide better services to the
customers.

5. OBJECTIVES
• To create knowledge repository
• To improve knowledge assets
• To enhance the knowledge environment in the company
• To manage knowledge as an asset
• To provide data and information of the various products and
services of the organization.

6. MISSION
• To transform knowledge to add value to the processes and
operations of the business.
• Use knowledge to provide a competitive advantage for the
business.
• To provide relevant data and information to those searching for it.

7. VISION
• To disseminate new and existing knowledge about the various
insurance policies and data about the various processes to the
staff and the population.

8. KNOWLEDGE MANAGEMENT
• Knowledge management (KM) comprises a range of strategies
and practices used in an organization to
identify, create, represent, distribute, and enable adoption of
insights and experiences.
• Such insights and experiences comprise knowledge, either
embodied in individuals or embedded in organizations as
processes or practices.
• Knowledge management strategies include
storytelling, cross-project learning, knowledge
mapping, knowledge repositories, social software.
• This company uses the knowledge management architecture.

9. KNOWLEDGE MANAGEMENT
ARCHITECTURE diagram
Content
Architecture
People Process
Architecture Knowledge Architecture
management
Technology
Architecture

10. CONTENT ARCHITECTURE
• Content Architecture deals with the content that is supposed
to be created, organized, stored and retrieved in the
knowledge management model.
• This contains information about types of policies
provided, competitors in the market and current market
trends.

11. CONTENT ARCHITECTURE
• The information is gathered through
Marketing data
Human resource data
Policies Discussion
Research documents

12. CONTENT ARCHITECTURE
• The Knowledge is disseminated through
Meetings, seminars, reports, conferences, discussions
Articles
Queries by Customers
FAQ

13. CONTENT ARCHITECTURE
External
Knowledge
Collection Insurance
Editing Organizing Maintaining
Database
Internal
Knowledge
Users

14. TECHNOLOGY
ARCHITECTURE
• To provide a common platform from which knowledge could
be disseminated, a PORTAL was created.
• The portal was developed by Valve Corporation.
• The PORTAL ‘HAPPY’ can be accessed by the internal staff as
well as the customers and lay persons.
• The portal provides links to the relevant documents about the
policies, internal groups, current and retrospective news
updates, discussion forum, intranet facilities, and personal
websites of employees.
• Knowledge can be generated through articles submitted by
the staff.

15. TECHNOLOGY
ARCHITECTURE
• A database called INSURANCE database was created using the
Ms SQL database creator for storing, organizing and retrieving
the data.
• The Propriety software was used to create the search engine
for the database.
• Firewall security has been provided.
• It can be assessed from the site www.happy.co.in
• Limited access is provided to the external users.
• Internal users can have full access. This is provided by having
individual user name and password for each employee.

16. TECHNOLOGY
Offices
ARCHITECTURE
Management
and Staff
Central INSURANCE
Repository HAPPY Portal
DATABASE
Customers
and layman
Firewall
Security

17. PEOPLE ARCHITECTURE
• To manage the website and knowledge inflow, a core team of 5
individuals, headed by a Knowledge manager was formed.
• The offices in India are divided into 4 blocs: East Bloc, West Bloc, North
Bloc and South Bloc.
• Each bloc is under one of 4 the core team officers.
• Each of the 4 core team members have a team of 4 individuals under
them who look after the different aspects of
customers, finance, marketing and policies.
• Certificates are awarded for best review input and active participation.

18. KNOWLEDGE MANAGER
North Bloc South Bloc East Bloc West Bloc
Officer Officer Officer Officer
Customer Finance Marketing Policies

19. PROCESS ARCHITECTURE
• Circulars were put up and mails sent to inform the staff about
the website created for knowledge management.
• The staff was asked to upload documents and information
about their experiences, decisions passed, FAQs and other
information.
• These documents can be uploaded on the website using the
portal.
• The documents submitted are peer reviewed and rated.

20. PROCESS ARCHITECTURE
• After the review, the documents are uploaded on the site.
• These documents can then be accessed and read by
others, who can also rate them.
• Periodic conferences are held for the staff to update them
about the developments and upgrades in the website and
how to use the portal.