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IMC Steven Kent Presentation

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Integrated Marketing Communications (IMC) plan was created for Steven Kent Winery located in Livermore, CA.

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Connoisseur Consultants for The Steven Kent Winery
Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],The Client The Steven Kent Winery
Promotional Opportunity Analysis and Consumer Analysis
[object Object],[object Object],[object Object],[object Object],[object Object],Promotional Opportunity Analysis (POA)
Communication Market Analysis: Part 1 – Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Market Analysis: Part 2 – Opportunity Analysis ,[object Object],[object Object],[object Object],[object Object]
Communication Market Analysis: Part 3 – Target Market ,[object Object],[object Object],[object Object],[object Object]
Communication Market Analysis: Part 4 – Customer Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Market Analysis: Part 4 – Customer Analysis Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Market Analysis: Part 4 – Customer Analysis Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate and Public Relations Strategies
Corporate Image Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Development Strategy ,[object Object],[object Object],[object Object],[object Object]
Public Relations Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing Communication (IMC) Management
IMC Management Objective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMC Management Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMC Management Internet Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMC Management Homepage Design
IMC Objective: Consumer
IMC Objective - Consumer Advertising Goals ,[object Object],[object Object],[object Object]
IMC Objective - Consumer Creative Brief ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMC Objective - Consumer Advertising Design ,[object Object]
IMC Objective - Consumer Advertising Design Cont. ,[object Object],[object Object],[object Object]
IMC Objective - Consumer Advertising Design Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMC Objective - Consumer Consumer Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMC Objective - Consumer Consumer Promotion Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],IMC Objective - Consumer Consumer Promotion Cont.
IMC Objective - Consumer Consumer Promotion Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMC Objective - Consumer Consumer Promotion Cont. ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],IMC Objective - Consumer Sponsorship Programs
Consumer Database Programs
IMC Objective - Consumer Database Programs ,[object Object],[object Object],[object Object],[object Object]
IMC Objective - Consumer Database Warehouse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMC Objective - Consumer Database Warehouse ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMC Objective - Consumer Permission Marketing ,[object Object],[object Object],[object Object],[object Object]
IMC Objective - Consumer Frequent Shopper Program ,[object Object],[object Object],[object Object],[object Object]
IMC Objective - Consumer Media Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMC Objective - Consumer Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMC Objective: Business-to-Business
IMC Objective – B2B ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],IMC Objective – B2B Promotions
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you Questions?

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IMC Steven Kent Presentation