Assignment on medialiteracy_Webquest

1. Analyzing the media Media literacy

2. The workings of the media

3. Introduction This webquest is designed in order to explore the workings of the media. How does the media work? is the fundamental question for this webquest. Experience is ‘mediated’ through discourse. Social reality is constructed. The most basic strategy for doing this is called Framing (relate this to the 4 strategies of how reality is transformed by discourse. Here, we focus on media as discourse) (in the broadest sense of the concept) Framing refers to the process whereby we organize reality –categorizing events in particular ways, paying attention to some aspects rather that others, deciding what an event means and or how it came about. How to interpret our everyday encounters with the world around us. Framing can be applied to: how a picture ‘frames’ a scene and a newspaper ‘frames’ the story We are going to analyse what it means to be critical literate when approaching media utterance and we are going to analyze a media content.

4. Tasks This assignment consists of two tasks. 1. Sketch the profile of a media literate person in terms of knowledge, attitude and skills. 2. Analyze a media utterance by answering the 5 core media questions we've learned in class.

5. Process For task 1, go to resources and read the assigned literature for this taks. Reflect on this information and let it inspire you in sketiching the profile of a media literate person. For task 2, go to the assigned literature for this task or consult the wikispace of this course, unit 9. Here you will find the 5 core questions for critically analyzing media content.

6. Resources Go to the wikispace of the course, for these tasks you need to consult www.critical-literacies.wikispaces.com/unit9 www.critical-literacies.wikispaces.com/readinglist--> unit 9

7. Outcomes: Outcomes: Task 1. Skcetch the profile of a media literate person by describing this in terms of knowledge (3 propositions), attitude (3 propositions), skills (3 propositions). Task 2. Choose an advertizing ad (commercial) and answer the 5 core questions for the analysis of this course. Integrate task 1 and 2 in a powerpoint and post this on the wikispace under webquest. submit before february the third, 2011

8. Conclusion Please reflect on this process. Write about the experience you had conducting this webquest in 500 words and submit before february the third. For any questions. Please consult me at ndresscher@gmail.com