A look at how the music market is shifting from sales to playlists and ways to increase your plays

1. From Sales To Plays
What does the change from sales to plays
mean, and how can artists take advantage?

2. The Times They Are A Changin'

3. The music industry wanted to sell downloads.
As many as they can.
And get paid for each sale.

4. But it’s calculated against total plays:
total artist plays
total amount of plays
x total revenue = per play payout
Most streaming services pay per play.

5. Meaning, artists get paid a percentage of total revenue based
on their “market” share
….meaning, your “market share” on a service is important.
….....meaning, artists who proactively encourage plays will do
relatively better than artists who don’t.

6. How do you increase your plays?

7. A 'Playlist' is the new
currency of the streaming
service
Do you
remember
mix tapes?

8. On streaming services an ‘album’ is simply a playlist of tracks.
Can you spot the difference?
An album A playlist
They look exactly the same

9. By creating playlists you can attract subscribers who will play
your music over and over

10. Why limit yourself to just your music?
Mix your music with classic tracks.

11. Give people a reason to subscribe to your playlist by
regularly updating it

12. Promote playlists
Create playlists then
promote them, just like
an album. Mention them
on your website, blogs,
Twitter, Facebook and
partner sites.

13. This compilation album was
advertised as a triple CD for £13.99
It was available as a download album
on Amazon for £8.99
Or, it’s available as a Spotify Playlist
Various Artists – EDM
Playlists are a new format
e.g. Ministry of Sound - “Electronic Dance Music”

14. Mobile widgets, such as Soundcloud,
mean playlists can be played anywhere
via a mobile

15. Playlists can be triggered on a phone by NFC
“Share Tape”
cards have NFC
implanted to
launch a playlist
on an NFC
enabled phone.

16. Playlists can be posted anywhere
NFC posters can be
placed virtually
anywhere to trigger
a playlist or video by
tapping on it

17. There are approximately 24m tracks on Spotify
More than anyone can ever play in a lifetime
New fans will only discover your tracks with some help

18. Playlists can be shared from one friend to another

19. Playlists can be played anywhere
Smartphone and
tablet apps enable
music to be stored
and played offline

20. Playlists can be shared on social
networks
It’s easy to post
and share a
playlist in a
status update

21. A Deezer widget is used to feature
the charts on www.musicweekly.asia
Playlists can be embedded on blogs

22. And the best thing?
After someone has added a track to a
playlist, they rarely remove them
Meaning they will play your track for
the rest of their lives
And you get paid every time