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Introduction to Marketing Communications Tutorial 5

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Neil Kelley
Neil Kelley

...covering sales promotion

Formation
1  sur  11
5…introduction to
sales promotion…
High Low New Product or Market Withhold Sales Promotion Use Sales Promotion to Stimulate Full Trial Established Product or Market Non-Loyals – Use for Switching Loyals – Use Carefully Non-Loyals – Attract for Trial Loyals – Reward for Increased Usage Involvement
short talk...

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Introduction to Marketing Communications Tutorial 5