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Student Engagement and 
Collaboration in the Use of 
Social Media 
Moira McLoughlin, Wendy Sinclair, Neil Withnell 
& 
3rd year students 
Rachel Roberts & Paula Evans 
From the School of Nursing, Midwifery, Social Work & 
Social Sciences
• March 2013 setting up a School of Nursing Twitter account. 
• One academic & one student made a good start but limited 
momentum – a good idea that needed revisiting 
• January 2014 – a more focused attempt with 3 academics and 
clearer aims for the future 
• Collaboration between staff and students was key 
• Promote the work of the School locally, nationally & globally 
• Development of students professional identity 
• Twitter account and blog via www.wordpress.com
Statistics 
• Since January 2014 there have been more student curators 
than academics (15 students, 11 academics) 
• The account has grown exponentially and in 8 months is now at 
over 2k followers 
• 475 replies to tweets in last 28 days (average 16 replies per day 
demonstrating engagement) 
• Average of between 5-10k impressions each day 
• Almost 4k views of 
http://salforduniversitynursing.wordpress.com/ to date 
• 4 x Facebook pages now up and running for each field of 
practice
Student 
experiences 
• Confidence building 
• Digital professionalism to go beyond 
university 
• Engaging with new contacts in areas of 
nursing specialism 
• Sharing best practice 
• Breaks down lecturer/student hierarchy 
• Enjoyable and positive experience!
Staff experiences 
it has shown me the 
true value of twitter as 
a professional 
learning and 
connecting tool 
I was immediately 
struck by the power of 
SoMe and its impact on 
learning and driving 
change 
instead of being wary 
and suspicious of social 
media in a professional 
context we need to 
nurture it and help it 
flourish
What next…? 
• Guest curators – field specific and wider (including 
service users) 
• Tweetchats in partnership with @wenurses and also in 
house 
• Increase staff and student numbers for curation this 
second year
Any Questions?

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RAISE presentation - student engagement and social media

  • 1. Student Engagement and Collaboration in the Use of Social Media Moira McLoughlin, Wendy Sinclair, Neil Withnell & 3rd year students Rachel Roberts & Paula Evans From the School of Nursing, Midwifery, Social Work & Social Sciences
  • 2. • March 2013 setting up a School of Nursing Twitter account. • One academic & one student made a good start but limited momentum – a good idea that needed revisiting • January 2014 – a more focused attempt with 3 academics and clearer aims for the future • Collaboration between staff and students was key • Promote the work of the School locally, nationally & globally • Development of students professional identity • Twitter account and blog via www.wordpress.com
  • 3. Statistics • Since January 2014 there have been more student curators than academics (15 students, 11 academics) • The account has grown exponentially and in 8 months is now at over 2k followers • 475 replies to tweets in last 28 days (average 16 replies per day demonstrating engagement) • Average of between 5-10k impressions each day • Almost 4k views of http://salforduniversitynursing.wordpress.com/ to date • 4 x Facebook pages now up and running for each field of practice
  • 4. Student experiences • Confidence building • Digital professionalism to go beyond university • Engaging with new contacts in areas of nursing specialism • Sharing best practice • Breaks down lecturer/student hierarchy • Enjoyable and positive experience!
  • 5. Staff experiences it has shown me the true value of twitter as a professional learning and connecting tool I was immediately struck by the power of SoMe and its impact on learning and driving change instead of being wary and suspicious of social media in a professional context we need to nurture it and help it flourish
  • 6. What next…? • Guest curators – field specific and wider (including service users) • Tweetchats in partnership with @wenurses and also in house • Increase staff and student numbers for curation this second year