1. Fairtrade
International
Strategy and Policy Unit
© Fairtrade 2012
SPU introduction

2. Contents
3. The unit
4. Achievements 2011 (examples)
5. Targets 2012
© Fairtrade 2012 SPU introduction 2

3. SPU Purpose
SPU is responsible for creating and ensuring a
sound Strategy and Policy Framework for the work
of Fairtrade International in line with its stated
vision and mission.
© Fairtrade 2012 SPU introduction 3

4. Mission & Mission
Mandate
• Give leadership and guidance through strategy
development
• Develop research and evidence based analysis
• Bring together and coordinate expertise
Mandate
• Position Fairtrade on different topics
• Develop an institutional and operational framework for
Fairtrade on specific strategic issues
• Prove and improve the impact of Fairtrade’s performance
and tools
© Fairtrade 2012 SPU introduction 4

5. Director
Andreas Kratz
Organizational
Chart Strategy &
Policy
Policy Manager Policy Manager Policy Manager Policy Manager
Operational Policies Thematic Policies Sustainable Development Impact Assessments
(Martina Meckel, and Positions (NN) (Kate Kilpatrick)
on maternity leave) (Gelkha Buitrago)
Policy
Policy
Coordinator
Coordinator
(Shemina Amarsy
(Carlos Canales)
on maternity leave)
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6. Analysis of how Fairtrade could add benefits to producer
setups currently outside of Fairtrade, in ways that are
2011 achieved: effective and implementable:
Producer Setups
analysis … to enable more producer setups to join the Fairtrade
system
… to avoid repeating “social engineered cases” within our
system
Delivered:
Recommendations for the extension of producer scope,
necessary modifications of the Fairtrade system over the
next 5 years and vision for future developments
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7. Duration: April 2011 – end 2013
Project Owner: Andreas Kratz
Project Manager: Charlotte De Vroey
“Producer Diversity”
- implementing the
board decision on
Objectives: Implementation of the Producer Setups Strategy as
Producer Setups
“Producer Diversity” system according to the board
resolution March 2011:
• According to overall conceptual model as presented in board paper
• Phased application (mid 2012 and mid 2013) with possibility for
prototypes
• Safeguards on empowerment and unfair competition be included in
design
• Decision on application by LT with PNs
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8. Rethink the economic mechanisms within Fairtrade and
develop optimised economic mechanisms to achieve
2011 achieved: Fairtrade’s objectives
Economic
Mechanisms 2.Explore economic mechanisms instead of or additional to
Analysis
the current Fairtrade Minimum Price
3.Explore new ideas regarding the use of the premium to
enhance empowerment of producers
Delivered: Flexible toolbox for pricing. It’s not just about
price. Profit is what matters. Pricing is (only) one of
Fairtrade’s key tools, to be complemented by other non-
pricing tools.
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9. Until now Fairtrade’s environmental approach focused on standards
2011 achieved: Within new strategy:
Environmental
• Strengthening Fairtrade’s human/social angle to look into the
Strategy for
Fairtrade environmental issues
• Comprehensive approach that goes beyond standards
1. Environmental standards – GES, including PML
2. Producer support
3. Relationship building
4. Communications
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10. To prove
Target 2012:
M&E strategy and Impact:
system,
Impact Assessment Accountability
system
To improve
Impact:
Learning
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11. Sustainable Livelihoods
• Improved income
Fairtrade‘s
• Decent working conditions
Goals for Producer
• Improved living conditions
Impact • Sustainable ecosystems
Making Trade Fair Empowerment
• Fair trading relations • Personal empowerment
• Economically sustainable • Empowering structure
operations • Empowering relations
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12. Annual Data Case studies
Monitoring
M&E and IA Fairtrade impact
System studies
Market data
External
Producer data impact
studies
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13. To enable disadvantaged producers to be prepared to face
climate change challenges.
• Support producers to adapt to climate change challenges so that they enjoy
secure and sustainable livelihoods  producer support program
Target 2012:
• Support producers to mitigate their impacts on climate change
Climate Change
Strategy for
Fairtrade To position Fairtrade as an important tool for addressing
climate change challenges
• Offer a Fairtrade climate package with specific Fairtrade climate products
(standards)
• Reduce Fairtrade’s (FLO, FLO-CERT, LIs) impact on climate change
• Advocate for Fairtrade as a valid tool to face climate change challenges
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14. Advocacy strategy, partly via Fair Trade Advocacy Office
(FTAO), Brussels, Belgium:
Targets 2012:
• Fairtrade not being regulation
Expand Fairtrade‘s
sphere of influence • Recognition of added value of Fairtrade to poverty reduction and
sustainable production and consumption (including public
procurement)
• Fairer trade conditions / trade justice
• Climate Change
• Positioning in international debate
• Participating in ISEAL
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15. To develop of a gender strategy for Fairtrade
Target 2012:
Gender • 2 main arguments for addressing gender inequalities:
1. Economic arguments (productivity, efficiency)
2. Rights based arguments (equality, justice)
• Little systematic gender analysis has been carried out.
• Possibility that existing gender inequalities are reinforced by
Fairtrade: men more likely to access and control benefits.
• In general Fairtrade so far is relatively gender blind.
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16. Strategic Project: Improved Certification Model
Project Owner: Andreas Kratz
Project Manager: Gelkha Buitrago
Target 2012:
Improved
certification model Objectives:
for Fairtrade • Secure members buy-in on single certifier model for producer
and trader certification in the South
• Increase transparency in trade certification in the North
• Define roles and responsibilities on scheme ownership and
scheme management
• Define rules and operating principles for cooperation at auditing
and certification level with other VSS
• Propose a process for new services development of FLO-
CERT including role/approval by Boards FLO eV/FLOCERT)
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17. SPU We value your feedback!
coordinates
Contact us with your ideas!
© Fairtrade 2012 SPU introduction 17

18. © Fairtrade 2012 SPU introduction 18