Advert pre-production

1. CREATIVE CONCEPT

2. Lancôme have aimed to
target two main types of
women. The first are the
older women that still
seek to look young and
maintain their looks and
skin to look as young as
possible. This is why all
their skin care products
are expensive and most
older women find them
very effective.
The second type of women they aim to target are the
younger and wealthier women who seek high quality
make-up that ideally is worth the luxury product
they’re paying and makes a whole difference to the
appearance of their face.
Audience Research

3. IMAGERY
Imagery is a way of describing something symbolically, using words to create an image in
the viewer’s head.
The imagery this advert will convey is that it gives the audience the idea that women are
classy and sophisticated and adding a luxury smell to them makes them even more
attractive to the opposite sex (men). This appeals to them and the smell of the woman itself
it what interests men.
In this advert rather than the woman spraying herself and going out to seek attention and
know that they’re going to attract men, the lady is given the perfume by the bar tender and
this is implying that the product is a necessity for the woman and she is given it regardless
of choice and this is what makes the perfume find it’s way to the woman, rather than the
woman having to go out and purchase it herself.
The name of the perfume is called ‘la vie est belle’ this is a translation for ‘life is beautiful’
the way to portray this is through the lifestyle of their everyday routine and showing the
audience that life of a young lady is generally beautiful.

4. MOODBOARD