The old ways of running a club are dying. Clipboards, direct-mail campaigns and just having a basic website are not enough to stay relevant in today's tech-driven world. The fitness industry has forever been changed, and successful clubs must stay on top of the latest trends and learn how to adapt. See it here: http://offers.netpulse.com/webinar-10-tech-trends-of-2016

1. Hosted By:
Welcome to the webinar! We will begin the presentation shortly.

2. Speaker: Brian K. O’Rourke
Speaker: Greg Skloot
VP Growth at Netpulse
@gregskloot
President at FIT-C
@bryankorourke

3. ?Why do tech
trends matter

4. RISE OF MOBILE
MARKETING

5. DIGITAL AS THE
DIFFERENTIATOR
Digital capability is now a
deciding factor for members

6. DEEP INTEGRATION
OF WEARABLES
1-in-5 Americans own a wearable
Members are connecting wearables with the
club’s mobile app for real-time feedback

7. RISE OF ADVANCED
DIGITAL PLATFORM
Advanced billing systems will create new
solutions for inefficient systems
Enables clubs to sell products and premium
services at the push of a button

8. CLUBS BECOME
LIFESTYLE BRANDS
Care about your members beyond fitness goals,
and they will be proud to be a part of your brand

9. SHIFTING POWER
STRUCTURES
Millennials are entering
adulthood, and are soon to be
primary consumers
Understanding the next
generation is key to stay
competitive

10. INTRODUCTION OF
MICROTRANSACTIONS
Consumers want convenience
Single personal training lessons and discounted group classes enable
members to purchase services in a way that best fits them.

11. INCREASED
SEGMENTATION
Technology is empowering clubs
to gear marketing to members
based on geography, age, gender,
occupation and even behavior

12. CONTENT BECOMES
KING
A Facebook page isn’t enough
Consistency and quality is
essential in content marketing

13. DIGITAL AS THE
DIFFERENTIATOR
Over 80% of Americans own
smartphones
Today’s consumers expect mobile
apps that are well-designed,
interactive and personalized

14. Want More? Read the Guide!
Download: http://tinyurl.com/10-tech-trends-2016

16. gskloot@netpulse.com
@gregskloot
www.netpulse.com
877-NETPULSE
bryankorourke@gmail.com
@bryankorourke
www.fittechcouncil.org