1. Developing and Delivering the Message Iran, Tehran, The Green Vicrtory Sign by Hamed Saber from flickr Saturday, June 27 Gordon Mayer, vp Community Media Workshop Union Communications Conference, @ Univ. of Ilinois
2. What would you tell President Obama about your work if you crossed paths jogging?
18. More tips on our home page: www.newstips.org Learn more at the blog: www .communitymediaworkshop.org Join our network at www .nonprofitcommunicators.ning.com Gordon Mayer, [email_address] org 312-369-7722 Thank you!
Notes de l'éditeur
Goals: to help participants learn to polish their presentations and give them an edge
CMW-Crossroads Messaging Justice May 30, 2008
The difference between the known situation—and the known situation organized. Notice that what gets left out is almost more important than what is still in the picture! CMW-Springboard Aug. 14, 2008
CMW-Crossroads Messaging Justice May 30, 2008 Strategy=goal Getting the boss in the news is not a strategy Three rules Communications is a cost center not a profit center Thank god for the Internet!
CMW-Crossroads Messaging Justice May 30, 2008
CMW-Crossroads Messaging Justice May 30, 2008
CMW-Crossroads Messaging Justice May 30, 2008 Facts are important, and it’s crucial to have them right. But they’re meaningless People receive every message in terms of what they already know and believe. Meaning comes from the story. Facts illustrate the story
CMW-Crossroads Messaging Justice May 30, 2008 Grow donor base; Build awareness of our organization; Influence public policy, social justice, human rights issues; Recruit new clients & customers; Pass legislation; Often presentation goals are classified as persuade, inform, or sell
CMW-Crossroads Messaging Justice May 30, 2008 Go deep, not broad—in other words, you want to imagine who are you speaking to? What matters to them? We talk about the most popular radio station in the world—WIFM—What’s In It For Me?--You know you have a good sense of your audience when you can answer that question for them. For example: policymakers, students, a supervisor, elected officials.
1-10-2008 page Can we state it in one or two sentences? Does our media work & publicity reflect this message? Can a visual image convey this message? What stories convey this message? Use the same message for all audiences—can change the words but same basic meaning. (not “it depends who I’m talking to”)
Identifying a Problem Finding a Solution Creating a Conflict Making a Fresh Start Doing Something New Doing Something Unusual
CMW Gary Life Education Initiative 8-4-08 Sue’s advice on types of stories you might want to tell Think of these as subtitles as you organize your stories: Imagine Your Audience How We Began/Who Influenced; Us/Founders; Obstacles Faced and Problems Solved; Where I Got This Idea; Examples—specific people; Values in Action Before we came on the scene/ After we did our thing; Accomplishments, Victories, Feeling good!
CMW-Crossroads Messaging Justice May 30, 2008 Stories matter even more on the Web…. Facebook, twitter, all about what you share… and what’s in it for me! Reciprocity story of jessica halem
