The Martin Agency created a creative campaign called "Barely There Invisible Look" for underwear brand Barely There. The campaign was driven by research finding women care more about comfort than sex appeal. It aims to educate women on proper bra fitting and illustrate issues caused by ill-fitting bras. To increase awareness, the agency will utilize social media by deleting old photos and creating a "barely there" teaser to generate buzz, launch a viral video telling women's stories, and link promoted ads to Barely There's website.