2. At a Glance: Verdance
Fanpage
TAKEAWAY: Only 10 out of 470 (2%) fans are engaged therefore making
Verdance irrelevant to the others making it hard for the page to compete with
other fanpages.
3. Statement of
the Problem
How can Verdance utilize
Facebook as an interative
direct marketing tool to
increase awareness and
generate leads?
4. Objectives:
1. To increase fans from 470 to 1,000 fans within 1 month
from the start of the campaign.
2. To increase engagement from 2% to 10% by the end of
the campaign period.