The document discusses Out There Media's mobile advertising marketplace. It aims to turn mobile advertising into a real business by providing transparency and reach across multiple mobile operators. The marketplace allows advertisers to reach audiences across 18 network operators in 15 countries in Asia. It addresses issues with current mobile advertising like confusion, bad targeting, and long loading times. The solution provides a unified marketplace that maximizes spend for advertisers. Evidence shows the marketplace approach increases ad spending, conversion rates, and customer loyalty. The key success factors are relevance, transparency, ease of transactions, privacy, and opt-in permission from subscribers.

1. Mobile
Squared
Roadshow
Asia
Turning Mobile Advertising into a
Real Business Strictly Confidential, © by Out There Media GmbH

2. About Us
Media Out There
Advertiser Operators
Agency Media Audience
... ...
Advertiser
18 network operators in 15 countries
ML PH SG GR AT DE UK RU CR CZ FR UC HN BL TR
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3. Strictly Confidential, © by Out There Media GmbH

4. Selected Operators and Customers
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5. Turning Mobile Advertising into a Real
Business…
…while making consumers happy!
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6. The situation today…
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7. …confusion
$$$ Contextual ???
Behavioral
Targeting
Operator 1
Unqualified Staff
Advertising
Agency
Wrong Operator Handset Problems Operator 2
Bad Concept PML/ XML
Bad Targeting
Operator 3
Media Rendering
Agency
Long Loading Times Chirodeep, 75,
Creative
Agency Kerala, loves
Standards music and
smoking
Bad Design Guidelines
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8. The solution: reach & transparency maximize mobile
ad spend
Operator
Advertiser Operator
Advertiser Marketplace Operator
Operator
Advertiser Operator
Operator
Mobile Advertising Marketplace
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11. Happy Consumers!
92% are happy with the
advertisement
75% find the offer “very attractive”
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12. Some evidence and facts
• REACH:
• + 260% increase in ad spend/campaign (markets where all operators
are unified via our marketplace vs cluttered offering)
• 5 x more campaigns per month in market with marketplace
• PERSONAL RELEVANCE:
• 25% conversion rate in 3 months for ad supported offerings
• Up to 45% response rates for targeted, relevant ads => ad is perceived
as valuable content
• LOCATION:
• 17% redemption of vouchers and coupons
• 60% increase in Loyalty
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13. The big 5 key success factors
1. Be Relevant and Add Value!
2. Be Transparent – No Hidden Small Print!
3. Ease of Transaction in order to Increase Brand Interaction!
4. Privacy!
5. Always get subscriber Permission (=Opt-In)!
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14. Thank you!
Fabrizio Caruso
Vice President Business Development
fc@out-there-media.com
+65 966 74247
www.out-there-media.com
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