Industries

1. Define the major media
industry sectors
Nicole Melia
Task 1 Understand the structure and ownership of
the media sector

2. Film Industry
 The film industry comprises the technological and commercial institutions
of filmmaking, i.e., film production companies, film studios, cinematography, film
production, screenwriting, pre-production, post production, film
festivals, distribution; and actors, film directors and other film crew personnel.
 Though the expense involved in making movies almost immediately led film
production to concentrate under the auspices of standing production companies,
advances in affordable film making equipment, and expansion of opportunities to
acquire investment capital from outside the film industry itself, have
allowed independent film production to evolve.
 Film industry is a multi million pound industry which includes creating films for
everyone to enjoy and includes scripts, producers, distribution company, cinemas,
agents etc.
 20th Century Fox that are involved with films such as
Home Alone, Predator, Speed, Independence Day , Avatar,
The Simpsons Movie and even DreamWorks Animation with
Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon.

3. Radio Industry
The UK Radio Industry
The British radio market is split roughly 50/50 between stations owned and operated by the BBC and
stations owned by commercial groups and licensed by Ofcom.
Most listening is via FM, but digital transmissions via DAB are growing in popularity and there is still
some listening via AM frequencies (also known as medium and long wave).
In addition there are about 200 community stations, also licensed by Ofcom, and many student and
hospital services. You can find out the latest updates on weather, music, news etc..
Audience Figures
All sections of the industry recognise and support RAJAR (Radio Joint Audiences Research Ltd),
which publishes quarterly listening figures at www.rajar.co.uk. Approximately 90%of UK residents
listen to the radio at some time each week, that's 47.7 million people.
BBC Radio
BBC Radio is a service of the British Broadcasting Corporation which has operated in the UK under
the terms of a Royal Charter since 1927.
The BBC is primarily funded by the TV licence fee, currently £145.50 a year (£12.13 a month), which
is payable by everyone in the UK who watches television programming live. Commercial revenue and
grants top up this figure to £4.6 billion a year. Of the monthly £12 it earns from each licence fee, the
BBC spends £2 on radio.
The BBC runs ten national domestic radio stations, five of which are only available in a digital format.

4. Television Industry
 Television today is little changed from a decade ago and yet at the same time is profoundly
different. The ways in which we consume television have altered relatively little, but supply has
evolved markedly.
What television is
looks at the size and scope of the industry; tracking the flows of revenues going into, within and
out of the TV sector; the growth of pay TV; the resilience of TV advertising and sponsorship; the
case for channels in a digital world and the rise of the writer.
Key findings
 The UK television industry generated £17.5 billion in revenues in 2012, down half a billion
pounds from 2011.
 Pay TV has been the growth engine of the TV industry since 2007, adding £1.29 billion in
revenues over the six years to 2012.
 The UK devotes about a quarter of all waking time – four hours – to watching TV, yet total spend
on television is about 1% of GDP.
 TV advertising has held up despite the digital ad revolution: 52% of the UK public say TV adverts
have the most impact of any advertising format.
 14% of consumers made a spur of the moment purchase after watching a TV programme or
advert, compared to coming across it in a store (23%) and a friend or family member
recommending it (15%).

5. Print Industry
 Printing is a process for reproducing text and images
using a master form or template
 Modern printing is done typically with ink on paper using a
printing press. Its also frequently done on metals, plastics,
cloth and composite materials. On paper it is often carried
out as a large-scale industrial process, and is an essential
part of publishing and transaction printing.
 Print is used on newspapers, magazines, label's on food
or drink etc. Print is one of the most popular ways of
getting objects or company's advertised.

6. Advertising & Marketing
Industry
 Marketing, advertising and PR exists in the majority of businesses in all sectors. They help organisations
to connect with their audiences and to promote brands, messages and products.
 These are different ways of advertising and marketing industry;
advertising
brand management
direct marketing
marketing communications (online marketing and social media)
market research
public relations (PR)
 The industry can broadly be divided into those who work within an organisation and those who work for
an agency where teams are appointed to provide specific services to paying clients. Both areas offer jobs
in:
 Advertising - developing concepts, words and artwork, booking media space, managing client
relationships, sourcing specialists like photographers, film directors and scriptwriters for advertising
placed on terrestrial and digital TV, radio and the internet, and in magazines and newspapers.
 Sales and marketing - planning direct marketing and promotional activities, producing literature, creating
website content, communicating to staff, organising launch parties, exhibitions and conferences,
negotiating sponsorship deals and other sales.
 Public relations - securing positive media coverage as a spokesperson for a company or organisation.
 Brand management - getting to know customers, tracking competitors, product development and creating
an identity.

7. Press
 Freedom of the press or freedom of the media is the freedom of
communication and expression through mediums including various
electronic media and published materials. While such freedom mostly
implies the absence of interference from an overreaching state, its
preservation may be sought through constitutional or
other legal protections.

8. Games Design Industry
 The game industry is beginning to be one of the biggest
industry's. With Psps and X box’s that are the most
popular devices to play certain games.
 Nowadays with phones and tablets apps are even more
popular. People can play these games everywhere
without internet access and any specific connection. With
most Apps being free this encourages people to play
these games more. Games on android tablet and app
stores are suitable for all ages so this works out better for
everybody.
 Before all of these are sold or played they have to go
through a lot of work from designers, creating the game
story and characters and before the video or game goes
anywhere it has to certified by the BBFC to make sure its
appropriate for a certain age.