Social media has become an important tool for dentists to connect with patients and prospects. It reaches more people than traditional media outlets and has significant influence in healthcare decisions. To build a successful practice today, dentists need to prioritize social media as patients now expect online engagement. Data shows that patients extensively use social media for health matters and to research providers, and it can impact their choice of dentist and decision to seek second opinions. Regular posting on social platforms is important for dentists to stay top-of-mind with patients and promote their expertise, treatments, and causes.
6. 11) 61% of social media users trust social media posts and activity by healthcare professionals over any
other group.1
12) 41% of people say social media would affect their choice of healthcare facility.2
13) More than 40% of consumers say that information found via social media affects the way they deal
with their health. If that information doesn’t come from you, it’ll come from someone else.3
14) Social media is where your patients communicate with each other, especially when it comes to their
health. In fact, recent stats show that 33% of consumers now use social media for health-related
matters, including how they feel about health providers, drugs, treatments, medical devices and
health plans.4
15) 45% of consumers say information from social media would affect their decisions to seek a second
opinion.5
16) 88% of consumers are in@luenced by reviews and comments online and the ability to search on
Facebook will connect people to these comments quickly.6
Shareable Media 2016. All Rights Reserved 6
Data Shows that Patients Use Social Media
for Healthcare Decisions
1 Price Waterhouse Coopers
2 Demi & Cooper
3 Mediabistro
4 SparkReport
5 Price Waterhouse Coopers
6 LocalVox