A look at how to do well in search in 2016 for a Law Firm.

2. Winning @
SearchIn 2016

3. @MikeRamsey

4. It’s been a busy
YearSince we last talked

5. RankBrain

6. http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440

7. RankBrain is the
3rdMost important signal now.

9. changes?
Visual
what about

10. Paid Ads
Local
Organic

11. 4 Paid Ads
3 Local
Organic

12. Desktop

13. Mobile

14. 75% of local
listings also
ranked 1st
page organic.

15. So Mike, this is all well and good…
But What’s
Working Now?

16. Website+Content
Links+Shares
Local Listings
Reviews+ Feedback
Local Discovery Online

17. Across
50 cities

18. DUI Attorney
Business Attorney
Estate Attorney
Injury Attorney

19. Mobile Game
Up Your
Step One

20. 90.5%of 1st ranked websites
are responsive

23. meh

24. 46%Of non-mobile pages lost rank
Via a study by StoneTemple.com in June 2015

25. @MikeRamsey

27. If you’re not optimized for
MobileThank you for making room for
my clients to do well. ;-)

28. Use site:yoursite.com
and look for mobile
friendly tag on your
phone.

30. Accelerated
Mobile
Page

31. Facebook
Instant
Articles

32. Best Wordpress Plugin For Both

33. Fix your major
ListingsStart with Google My Business
Step Two

34. On listing Completion + Accuracy
62%
Top Ranking Firms averaged
Moz Local
Score

35. Moz.com/local

38. bit.ly/urlbuilder

44. Contact @GoogleSmallBiz
on twitter.
Talk on phone by filling this out
bit.ly/localbizsupport

48. What About Other Local
Listings?

49. Via Whitespark.ca

50. Via Whitespark.ca

51. 160+ Local Listings for your law firms
That help you with links + local
bit.ly/niftylist

52. Make reviews
part of your
client
experience.
StepThree

53. On Google.
18 reviews
Top Ranking Firms averaged

54. 92%Read reviews before choosing
a company
Brightlocal 2015 Survey

57. And ask them.
Everyone
They PERSONALLY reach out to

66. @MikeRamsey bit.ly/googlereviewlinks

70. in order.
Get your website
Step Four

71. Watch Chad @ 3:30 PM

72. StepFive Get local or industry
Links
A lot of them. Like, loads.

73. https://moz.com/search-ranking-factors/correlations

74. https://ahrefs.com/blog/anchor-text-study/

75. https://ahrefs.com/blog/anchor-text-study/

76. http://backlinko.com/search-engine-ranking

77. There’s a big
Problem

78. https://www.brightlocal.com/learn/local-seo-industry-survey/

81. https://www.brightlocal.com/2015/05/12/how-do-local-seos-build-their-links/

82. We’ve gotten
Lazy+Scared

83. But
It’s
So
Cute

84. Disavowing should be enough
To recover from Penguin.
Removal of links is necessary if
You have a manual penalty notice.

89. So what
Can you do?

90. Identify
Local
Audience
Create
Goals
& Rules
Audit
& Analyze
Develop
TacticsCreate
Calendar
Launch
+
Promote
Measure
&
Report
Refine
& Repeat
Local Content
Strategy
bit.ly/localawesome

91. If you are a big brand…
Ummm????

93. If you are a smallish law firm…

94. meh

95. Links from around 90 domains.
4 .edu links and 1 .gov link.
2000+
@MikeRamsey
Top Ranking Firms averaged

96. Competitive
Intelligence
Tools Moz or ahref or Brightlocal

101. @MikeRamsey

103. All Natural Like
Orange Juice

104. Wowzers

105. I can do this

109. one guest post
per month
Tools Link Prospector or Buzzstream or custom search

110. Easiest
Pro Tip: Narrow further with inurl:cityname

112. Google Consumer Survey
Cost $100-$2000

113. Survey+infographic
= lots of link ops

114. Build A Local
Interest Site
Cost $100-$2000 Time ???????

119. Donate
A Website
Cost
$100-$2000
Time
?????????

121. Local Internships
Cost Freeeee!!!!! Time Minimal

123. 75% Success Rate

124. bit.ly/LocalLinkBuilding
(tons of link ideas)

125. Build more links.
Build better content.
Make reviews a priority.
Make your listings pretty.

126. Mike Ramsey
Follow Me on Twitter @MikeRamsey
Or Google.com/+MikeRamsey
Visit Niftylaw.com