Final Assignment

Nina Zovko

Professor Klinkowstein

Selected Business Article

Facebook Shares Reach
All-Time High
http://www.bloomberg.com/news/2013-09-11/facebookshares-reach-all-time-high.html

Nina Zovko

Facebook app on a mobile device


Nina Zovko


Summary
•  Wireless users grew 51% to 819 million in one
quarter
•  Shares grew 3.3% to $45.04
•  Growing demand for mobile-advertising products
through smartphones

Nina Zovko


Social Circumstance
•  Student Center cafeteria
•  Students age 18-25
•  Using phones instead of eating/communicating

Nina Zovko


Ethnographic Research
Corner view
of the Student
Center
Cafeteria

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Large view of
the Student
Center
Cafeteria

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Delaney
gazing at her
phone and not
eating

Nina Zovko


Delaney
looking at her
Facebook app

Nina Zovko


Delaney
looking at her
phone and not
eating

Nina Zovko


Diana taking a
bite of food
with her
phone right
next to her

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Diana leaving
her food and
looking at her
phone

Nina Zovko


Both Delaney
and Diana
looking at
their phones

Nina Zovko


Video of
Delaney
looking at her
phone while
not eating/
talking

Nina Zovko


Ethnographic Research Observations
Delaney Gilbride:
•  Took one sip of her drink when
her phone lit up with a
notification
•  After did not lift head or talk
while she focused on her phone
applications
•  Scratched her neck in annoyance
of something she was looking at

Nina Zovko


Ethnographic Research Observations
Diana Pedra:
•  Slumped on the seat looking
tired/sick with phone in hand
•  Looked at her food and said
“Hello” before checking her
phone as if on command
•  Silence as she fixed her glasses
and searched through her phone

Nina Zovko


Ethnographic Research Findings
Delaney Gilbride:
•  Claimed she didn’t feel hungry
when she was looking at her
phone
•  Didn’t think to talk while on her
phone
•  Couldn’t go one meal without
checking on it

Nina Zovko


Ethnographic Research Findings
Diana Pedra:
•  Claimed she didn’t notice me
staring at her
•  Used her phone when a
notification popped up then used
other applications
•  Couldn’t go one meal without
using her phone

Nina Zovko

Diagonals_Visual Research


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Arcs_Visual Research


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Irregular Shapes_Visual Research

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Grids_Visual Research


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Monochromes_Visual Research

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Neutrals_Visual Research


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Highkey_Visual Research


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Lowkey_Visual Research


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Combinations Research


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Black & White Combination Research

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Desire/Need
A new application that prevents people from accessing
their phones, thus mitigating the likelihood of
technology overdependence.

Nina Zovko


Proposal
Electric Pal sends a shock to users whenever a phone
detects a touch in order to use negative classical
conditioning to slowly get users to concentrate.
The shock urges the consumer to not instinctively use a
smartphone during presentations, meetings, or lectures.
The expected results from repeated use of the
application should lead to more appropriate behavior.

Nina Zovko


Nina Zovko

Diagram Elements
1. 
2. 
3. 
4. 

Situations where app could be used
Settings of the app
Functions of the app
Outcome of repeated use


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Sketch #1


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Sketch #2


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Sketch #3


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Diagram
Desire for concentration

Negative classic conditioning
teaches learned concentration

Turn on app “Electric Pal”

Recieve slight
electric shock
when phone is
touched

Nina Zovko

Tagline Research
1.  “The King of Beers” – Budweiser
2.  “Have it Your Way” – Burger King
3.  “Because You’re Worth it” – L'Oréal


Nina Zovko

Tagline Study


Final Assignment

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