1. Chapter 1

2. What is media literacy?
Media Literacy

3. What about media criticism?
Media Literacy

4. Career Preparation
1. Learn how to use media.
2. Study careers in the media spotlight such as a
newscaster or reporter.
3. Research behind-the-scenes employment in film
production, book editing, advertising, public
relations, web site development or tons of other
careers.
4. Non-media careers may have a media component.
Media Literacy

5. The Critic Vs. The Practitioner
Media Literacy

6. What do we mean when we talk about
communication?
Basic Terms

7. Communication
• Interpersonal
communication
• Feedback
• Noise
Basic Terms

8. What does the term “media” mean?
• Print media
• Broadcast media
• Digital media (including Web 2.0 and
social networking)
• Entertainment media
Basic Terms

9. Mediated Communication
Basic Terms

10. Mass Communication
• Reach
• Potential for impact
Basic Terms

11. Mass Communication
• feedback
Basic Terms

12. Gatekeepers
Basic Terms

13. Basic Model of Human Communication
Basic Terms

14. Traditional Model of Mass Communication
Basic Terms

15. Converged Media Model of Communication
Basic Terms

16. Converging Communication Media
Convergence
• convergence of technologies
• convergence of industries
• convergence of content
Basic Terms

17. Technology and Change: The Printing Press
Media History

18. Technology and Change: The Telegraph
Media History

19. Inverted pyramid
Media History

20. The Associated Press
Journalistic objectivity
Media History

21. American Media Products Dominate the Global Scene
Understanding Today’s Media
Industry

22. Cultural imperialism
Understanding Today’s Media
Industry

23. Foreign Media in the U.S.
Understanding Today’s Media
Industry

24. Reasons for Corporate Media Growth
• Economies of scale
• Synergy
Understanding Today’s Media
Industry

25. • Not all plans for synergy work out.
• AOL / Time-Warner
Understanding Today’s Media
Industry

26. • Cross merchandizing / cross promotion
• Antitrust laws
Understanding Today’s Media
Industry

27. Global competition favors larger companies
Understanding Today’s Media
Industry

28. Groups and Conglomerates
• group ownership (also called chain ownership)
• vertical integration
• horizontal integration
Understanding Today’s Media
Industry

29. Vertical Integration
Understanding Today’s Media
Industry

30. Horizontal Integration
Understanding Today’s Media
Industry

31. Media Conglomerates
• Time Warner
• Viacom/CBS
• Walt Disney Company
• News Corporation
• NBC-Universal
Understanding Today’s Media
Industry

32. • monopoly
• Oligopoly
• entrepreneurs
Understanding Today’s Media
Industry

33. Media and governments around the world
How much does the
government control
media in the U.S.?
Understanding Today’s Media
Industry

34. Different types of relationships between
media and government
• Government ownership
• Private ownership/ government control
• Libertarian
• Mixed model
Understanding Today’s Media
Industry

35. The U.S. Model
• Regulation
• Fears of censorship
• Adversarial relationship
• Fourth estate (an unofficial fourth branch of
government)
• Media help hold elected officials accountable to the
public
Understanding Today’s Media
Industry

36. Media and the audience
Understanding Today’s Media
Industry

37. • Impact issues
• Legal issues
• Libel
• invasion of privacy
• antitrust actions
• First Amendment
• Ethical issues
• Morality of media
• Impact, legal, and ethical issues are related.
Media Controversies

38. Chapter 1