This document summarizes a blog post from the HubSpot marketing blog. The post discusses 9 amazing mobile marketing statistics, including facts about the growth of smartphones and people's reliance on their mobile devices. It encourages marketers to utilize mobile marketing strategies like mobile-optimized websites and QR codes. Comments discuss ensuring sources are cited and the potential for mobile spam.

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9 Amazing Mobile Marketing Statistics Every Marketer Should Know
Posted by Jeanne Hopkins
Tue, Sep 06, 2011 @ 08:00 AM Comments
.

3. This is a guest blog post written by Jamie
Turner. As the founder of the 60 Second
Marketer, he is an in-demand marketing
speaker and is currently writing a book
entitled Go Mobile with Jeanne Hopkins,
the director of marketing for HubSpot.
I attended Dreamforce in San Francisco
last week to learn about new sales and
marketing tools and techniques.
The hot topic this year was mobile.
(Okay, truth be told, there were three hot
topics – cloud computing, social media,
and mobile marketing. But for this
article's sake, let’s focus on mobile.)
Of course, all this begs the question:
What data do we have that supports the
premise that mobile marketing is the next
big thing?
Glad you asked.
Here are 9 amazing facts and figures
about mobile marketing that’ll help you
wrap your head around why mobile is going to be bigger than radio, TV, and the
personal computer – combined.
9 Amazing Mobile Marketing Statistics
1. The growth of the iPhone was 10 times faster than the growth of America Online.
(This is an amazing statistic for those of us who remember mailboxes stuffed with AOL
discs during the 1990s.) (Tweet This Stat!)
2. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for
them to report a lost phone. (Tweet This Stat!)
3. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but
only 4.2 billion own a toothbrush. (Tweet This Stat!)
4. In some countries, there are more mobile subscriptions than there are people.
(How can this be? It’s because some people own more than one mobile phone.) (Tweet
This Stat!)
5. It takes 90 minutes for the average person to respond to an email. It takes 90
seconds for the average person to respond to a text message. (Tweet This Stat!)
6. 70% of all mobile searches result in action within 1 hour. (Tweet This Stat!)
7. Mobile coupons get 10 times the redemption rate of traditional coupons. (Tweet
This Stat!)
8. There are more mobile phones on the planet than there are TVs. (Tweet This Stat!)
9. 91% of all U.S. citizens have their mobile device within reach 24/7. (Tweet This
Stat!)
(Source: Mobile Marketing Association)
Mobile Marketing Takeaways
Try mobile marketing for yourself. If you’re like most people, you’ve never scanned a QR
code or clicked on a mobile banner ad. But you have to use mobile marketing to
understand mobile marketing, so dive in.
In addition, make sure you have a mobile-optimized website. There’s no point getting
into mobile if your business' website isn't mobile-friendly.
The bottom line? Mobile is here to stay, and your consumers are using it virtually every
day of their lives. Given that, isn’t it time for you to get started and dive into the world of
mobile? Hopefully, the statistics and takeaways I’ve outlined above will lay the
foundation for you to take the next step.
Image credit: LGEPR

4. COMMENTS
In regards to the comparison between email and text message, I'm a little bit worried
about the possibility that people will be spammed and overwhelmed by messages and
notifications on their phones as it happened on email too.
posted on Tuesday, September 06, 2011 at 8:32 AM by Flavius Saracut
Interesting facts. But regarding fact 3, how can anyone possibly know how many people
own a toothbrush?!
posted on Tuesday, September 06, 2011 at 8:53 AM by Anon
As a no-brainer and best practice, please ALWAYS include sources where you got your
information.
posted on Tuesday, September 06, 2011 at 9:42 AM by Charles Boisseau
Thanks Charles - The stats - and tons more - are all available from the Mobile Marketing
Association. Jeanne
posted on Tuesday, September 06, 2011 at 9:46 AM by Jeanne Hopkins
Hi Anon -
According to the American Academy of Cosmetic Dentistry, 5.1 billion people have a
cell phone but only 4.2 billion people have a toothbrush.
Jeanne
posted on Tuesday, September 06, 2011 at 9:49 AM by Jeanne Hopkins
These really are amazing (and amazingly tweetable!) statistics, with potentially huge
implications for marketing.
By the way, I love the format of these posts...I like being able to pick a statistic to tweet
about, instead of just the article title.
posted on Tuesday, September 06, 2011 at 9:51 AM by Juli Durante
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