*** Social Media Week - Miami*** Presentation: Are you on Facebook but not LinkedIn? Perhaps you are on LinkedIn but haven’t really done much yet. Join us to learn how to use the broad reach of LinkedIn for creating a professional brand online, developing leads, creating connections and expanding your business. You will leave this workshop understanding how to get the most out of LinkedIn for your career and organization. Bring your laptop computer for an interactive session to learn how to create a LinkedIn profile that will get noticed. You will: -Create a professional profile and headline to build authority on LinkedIn -Become an industry thought leader and grow your connections -Create a high impact summary about yourself and business with a call to action - Navigate LinkedIn and adjust your settings for maximum visibility -Take advantage of media links for a more visually appealing profile - Get the endorsements you want and the recommendations your need - Learn how to use LinkedIn Pulse to attract new leads and engage your existing network - Discover how to view and analyze your LinkedIn metrics - Use advance search strategies and best LinkedIn practices

1. Maximize LinkedIn:
Creating Connections, Business and Results
Dr. Nancy Richmond
Speaker | Professor |
Social Media Consultant
#SMWMiami
@NancyRichmond

2. #SMWMiami
@NancyRichmond

3. 49,000+
3,500 +
4,000 +
4,000 +
- Dr. Nancy Richmond
“Building connections takes time and is
mandatory for getting ahead in your career”
#SMWMiami
@NancyRichmond

4. Goals Today!
Maximize LinkedIn
10 Steps to Creating a
Professional Brand
Your 10 Point Check List -
for a Savvy LinkedIn Profile
Advanced LinkedIn:
Analytics & Tips
#SMWMiami
@NancyRichmond
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6. Part 1.
10 Steps to Creating a Professional Brand
#SMWMiami
@NancyRichmond

7. Who Are You?
#SMWMiami
@NancyRichmond

8. Creating a Professional Brand
Do you know how
to communicate to
the world why it is
special to do
business with you?
#SMWMiami
@NancyRichmond

9. Defining Your Professional Brand
• What is your goal or mission?
• What are your strengths?
• What makes you unique?
• What do clients or colleagues
already think about you?
• What qualities do you want
them to associate with you?
#SMWMiami
@NancyRichmond

10. (Granovetter, 1973)
The Strength of Weak Ties
#SMWMiami
@NancyRichmond

11. Poll: What makes you unique?
(This could be a trait, interest, skill or value)
#SMWMiami
@NancyRichmond

13. Power of a Professional Brand
Rewarding partnerships
 Greater credibility
 Sharing of information
#SMWMiami
@NancyRichmond
Leadership opportunities
 Higher perceived value
 Recognition and prestige

15. 1. Engage & Actively Seek Out Connections
“Just as sales people are moving
into the future, buyers are
already ahead of us.” -
@kokasexton
#SMWMiami
@NancyRichmond

16. 2. Every Connection Matters
#SMWMiami
@NancyRichmond
“Your LinkedIn profile should
be customer facing” –
Viveka von Rosen
@LinkedInExpert

17. 3. Schedule, Automate & Make it Simpler
#SMWMiami
@NancyRichmond

18. 4. Be Interesting & Relevant
#SMWMiami
@NancyRichmond

19. 6. Help Others
"Help the people in your network.
And let them help you." -
@reidhoffman
#SMWMiami
@NancyRichmond

20. 7. Engage, Ask Questions & Listen
#SMWMiami
@NancyRichmond

21. 8. Innovate & Stay Motivated
#SMWMiami
@NancyRichmond

22. 9. Dress the Part, Smile and Pose
#SMWMiami
@NancyRichmond

23. 10. Create Interesting Visuals
#SMWMiami
@NancyRichmond

24. Why would you hire someone who doesn’t take
the time to market themselves?
- @Nancy Richmond
#SMWMiami
#SMWMiami
@NancyRichmond

25. Part 2. Your 10 Point Check List for
a Savvy LinkedIn Profile
#SMWMiami
@NancyRichmond

26. What are your top 3 Skills, Strengths or
Talents?

27. 1. Settings

28. 2. Professional Headline
Should Tell The World
Who You Are
What You Have to Offer
Where You Want to Be Next

31. 3.Professional Photo

32. Don’t Do This!

33. LinkedIn Profile with a photo is 11X more likely viewed

34. 4. Customize Your LinkedIn Url & Websites

36. 5. Summary
• Top 3 Things Strengths
If your favorite customer, boss or client were to describe you what would they
say?
• What makes your experience different or unique?
• Call to Action
Who is your customer or your target audience?
• Specialties: Keywords
 Most Used Keyword in 2015 “Motivated”
Top Searched Skills 2015 “Data Mining” & “Statistical Analysis”
• Contact Info

39. 100 % Complete
LinkedIn Profile
6. Sections/Experience
7. Skills & Endorsements
8. Recommendations
9. Groups

40. 10. Active Updates,
Research, Engagement & Connecting

42. Updates with links result in 45% higher engagement

43. “Social selling is finding
the right connections
and becoming a
magnet for different
prospects” -
@kokasexton
#SMWMiami
@NancyRichmond

44. Your 10 Point Check List for
10 Point Check List for a Savvy LinkedIn Profile
1. Settings
2. Professional Headline
3. Professional Photo
4. Customize LinkedIn Url & Websites
5. Summary
6. Sections & Experience
6. Sections/Experience
7. Skills & Endorsements
8. Recommendations
9. Groups
10. Active Research,
Updates & Connecting

45. Part 3.
Advanced LinkedIn: Analytics & Tips
#SMWMiami
@NancyRichmond

46. Job Search

47. Notes

48. Media Links

49. Visual Header

50. Analytics

52. Go BIG or go home!
#SMWMiami
@NancyRichmond

53. “Connections matter!
Go BIG or go home”
- @Nancy Richmond
#SMWMiami