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Maximize LinkedIn:
Creating Connections, Business and Results
Dr. Nancy Richmond
Speaker | Professor |
Social Media Consul...
#SMWMiami
@NancyRichmond
49,000+
3,500 +
4,000 +
4,000 +
- Dr. Nancy Richmond
“Building connections takes time and is
mandatory for getting ahead i...
Goals Today!
Maximize LinkedIn
10 Steps to Creating a
Professional Brand
Your 10 Point Check List -
for a Savvy LinkedIn P...
Part 1.
10 Steps to Creating a Professional Brand
#SMWMiami
@NancyRichmond
Who Are You?
#SMWMiami
@NancyRichmond
Creating a Professional Brand
Do you know how
to communicate to
the world why it is
special to do
business with you?
#SMWM...
Defining Your Professional Brand
• What is your goal or mission?
• What are your strengths?
• What makes you unique?
• Wha...
(Granovetter, 1973)
The Strength of Weak Ties
#SMWMiami
@NancyRichmond
Poll: What makes you unique?
(This could be a trait, interest, skill or value)
#SMWMiami
@NancyRichmond
Power of a Professional Brand
Rewarding partnerships
 Greater credibility
 Sharing of information
#SMWMiami
@NancyRichm...
1. Engage & Actively Seek Out Connections
“Just as sales people are moving
into the future, buyers are
already ahead of us...
2. Every Connection Matters
#SMWMiami
@NancyRichmond
“Your LinkedIn profile should
be customer facing” –
Viveka von Rosen
...
3. Schedule, Automate & Make it Simpler
#SMWMiami
@NancyRichmond
4. Be Interesting & Relevant
#SMWMiami
@NancyRichmond
6. Help Others
"Help the people in your network.
And let them help you." -
@reidhoffman
#SMWMiami
@NancyRichmond
7. Engage, Ask Questions & Listen
#SMWMiami
@NancyRichmond
8. Innovate & Stay Motivated
#SMWMiami
@NancyRichmond
9. Dress the Part, Smile and Pose
#SMWMiami
@NancyRichmond
10. Create Interesting Visuals
#SMWMiami
@NancyRichmond
Why would you hire someone who doesn’t take
the time to market themselves?
- @Nancy Richmond
#SMWMiami
#SMWMiami
@NancyRic...
Part 2. Your 10 Point Check List for
a Savvy LinkedIn Profile
#SMWMiami
@NancyRichmond
What are your top 3 Skills, Strengths or
Talents?
1. Settings
2. Professional Headline
Should Tell The World
Who You Are
What You Have to Offer
Where You Want to Be Next
3.Professional Photo
Don’t Do This!
LinkedIn Profile with a photo is 11X more likely viewed
4. Customize Your LinkedIn Url & Websites
5. Summary
• Top 3 Things Strengths
If your favorite customer, boss or client were to describe you what would they
say?
•...
100 % Complete
LinkedIn Profile
6. Sections/Experience
7. Skills & Endorsements
8. Recommendations
9. Groups
10. Active Updates,
Research, Engagement & Connecting
Updates with links result in 45% higher engagement
“Social selling is finding
the right connections
and becoming a
magnet for different
prospects” -
@kokasexton
#SMWMiami
@N...
Your 10 Point Check List for
10 Point Check List for a Savvy LinkedIn Profile
1. Settings
2. Professional Headline
3. Prof...
Part 3.
Advanced LinkedIn: Analytics & Tips
#SMWMiami
@NancyRichmond
Job Search
Notes
Media Links
Visual Header
Analytics
Go BIG or go home!
#SMWMiami
@NancyRichmond
“Connections matter!
Go BIG or go home”
- @Nancy Richmond
#SMWMiami
Maximize LinkedIn: Creating Connections, Business and Results
Maximize LinkedIn: Creating Connections, Business and Results
Maximize LinkedIn: Creating Connections, Business and Results
Maximize LinkedIn: Creating Connections, Business and Results
Maximize LinkedIn: Creating Connections, Business and Results
Maximize LinkedIn: Creating Connections, Business and Results
Maximize LinkedIn: Creating Connections, Business and Results
Maximize LinkedIn: Creating Connections, Business and Results
Maximize LinkedIn: Creating Connections, Business and Results
Maximize LinkedIn: Creating Connections, Business and Results
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Maximize LinkedIn: Creating Connections, Business and Results

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*** Social Media Week - Miami***
Presentation:
Are you on Facebook but not LinkedIn? Perhaps you are on LinkedIn but haven’t really done much yet. Join us to learn how to use the broad reach of LinkedIn for creating a professional brand online, developing leads, creating connections and expanding your business. You will leave this workshop understanding how to get the most out of LinkedIn for your career and organization.

Bring your laptop computer for an interactive session to learn how to create a LinkedIn profile that will get noticed.

You will:

-Create a professional profile and headline to build authority on LinkedIn
-Become an industry thought leader and grow your connections
-Create a high impact summary about yourself and business with a call to action
- Navigate LinkedIn and adjust your settings for maximum visibility
-Take advantage of media links for a more visually appealing profile
- Get the endorsements you want and the recommendations your need
- Learn how to use LinkedIn Pulse to attract new leads and engage your existing network
- Discover how to view and analyze your LinkedIn metrics
- Use advance search strategies and best LinkedIn practices

Publié dans : Médias sociaux
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Maximize LinkedIn: Creating Connections, Business and Results

  1. 1. Maximize LinkedIn: Creating Connections, Business and Results Dr. Nancy Richmond Speaker | Professor | Social Media Consultant #SMWMiami @NancyRichmond
  2. 2. #SMWMiami @NancyRichmond
  3. 3. 49,000+ 3,500 + 4,000 + 4,000 + - Dr. Nancy Richmond “Building connections takes time and is mandatory for getting ahead in your career” #SMWMiami @NancyRichmond
  4. 4. Goals Today! Maximize LinkedIn 10 Steps to Creating a Professional Brand Your 10 Point Check List - for a Savvy LinkedIn Profile Advanced LinkedIn: Analytics & Tips #SMWMiami @NancyRichmond 1 2 3
  5. 5. Part 1. 10 Steps to Creating a Professional Brand #SMWMiami @NancyRichmond
  6. 6. Who Are You? #SMWMiami @NancyRichmond
  7. 7. Creating a Professional Brand Do you know how to communicate to the world why it is special to do business with you? #SMWMiami @NancyRichmond
  8. 8. Defining Your Professional Brand • What is your goal or mission? • What are your strengths? • What makes you unique? • What do clients or colleagues already think about you? • What qualities do you want them to associate with you? #SMWMiami @NancyRichmond
  9. 9. (Granovetter, 1973) The Strength of Weak Ties #SMWMiami @NancyRichmond
  10. 10. Poll: What makes you unique? (This could be a trait, interest, skill or value) #SMWMiami @NancyRichmond
  11. 11. Power of a Professional Brand Rewarding partnerships  Greater credibility  Sharing of information #SMWMiami @NancyRichmond Leadership opportunities  Higher perceived value  Recognition and prestige
  12. 12. 1. Engage & Actively Seek Out Connections “Just as sales people are moving into the future, buyers are already ahead of us.” - @kokasexton #SMWMiami @NancyRichmond
  13. 13. 2. Every Connection Matters #SMWMiami @NancyRichmond “Your LinkedIn profile should be customer facing” – Viveka von Rosen @LinkedInExpert
  14. 14. 3. Schedule, Automate & Make it Simpler #SMWMiami @NancyRichmond
  15. 15. 4. Be Interesting & Relevant #SMWMiami @NancyRichmond
  16. 16. 6. Help Others "Help the people in your network. And let them help you." - @reidhoffman #SMWMiami @NancyRichmond
  17. 17. 7. Engage, Ask Questions & Listen #SMWMiami @NancyRichmond
  18. 18. 8. Innovate & Stay Motivated #SMWMiami @NancyRichmond
  19. 19. 9. Dress the Part, Smile and Pose #SMWMiami @NancyRichmond
  20. 20. 10. Create Interesting Visuals #SMWMiami @NancyRichmond
  21. 21. Why would you hire someone who doesn’t take the time to market themselves? - @Nancy Richmond #SMWMiami #SMWMiami @NancyRichmond
  22. 22. Part 2. Your 10 Point Check List for a Savvy LinkedIn Profile #SMWMiami @NancyRichmond
  23. 23. What are your top 3 Skills, Strengths or Talents?
  24. 24. 1. Settings
  25. 25. 2. Professional Headline Should Tell The World Who You Are What You Have to Offer Where You Want to Be Next
  26. 26. 3.Professional Photo
  27. 27. Don’t Do This!
  28. 28. LinkedIn Profile with a photo is 11X more likely viewed
  29. 29. 4. Customize Your LinkedIn Url & Websites
  30. 30. 5. Summary • Top 3 Things Strengths If your favorite customer, boss or client were to describe you what would they say? • What makes your experience different or unique? • Call to Action Who is your customer or your target audience? • Specialties: Keywords  Most Used Keyword in 2015 “Motivated” Top Searched Skills 2015 “Data Mining” & “Statistical Analysis” • Contact Info
  31. 31. 100 % Complete LinkedIn Profile 6. Sections/Experience 7. Skills & Endorsements 8. Recommendations 9. Groups
  32. 32. 10. Active Updates, Research, Engagement & Connecting
  33. 33. Updates with links result in 45% higher engagement
  34. 34. “Social selling is finding the right connections and becoming a magnet for different prospects” - @kokasexton #SMWMiami @NancyRichmond
  35. 35. Your 10 Point Check List for 10 Point Check List for a Savvy LinkedIn Profile 1. Settings 2. Professional Headline 3. Professional Photo 4. Customize LinkedIn Url & Websites 5. Summary 6. Sections & Experience 6. Sections/Experience 7. Skills & Endorsements 8. Recommendations 9. Groups 10. Active Research, Updates & Connecting
  36. 36. Part 3. Advanced LinkedIn: Analytics & Tips #SMWMiami @NancyRichmond
  37. 37. Job Search
  38. 38. Notes
  39. 39. Media Links
  40. 40. Visual Header
  41. 41. Analytics
  42. 42. Go BIG or go home! #SMWMiami @NancyRichmond
  43. 43. “Connections matter! Go BIG or go home” - @Nancy Richmond #SMWMiami

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