In today's consumer-driven communications world, HR needs to sell! Here are a couple examples of how we help organizations find their authentic employment voice to attract, engage, hire and retain talent.

1. PRACTICE LOOKBOOK
Employer brand. Talent advertising. Employee voice.
Finding your authentic employment
voice in a consumer-driven
communications world.

2. Employer brand. Talent advertising. Employee voice.
Focused.
Our mission is to help HR sell ... to
become a competitive force in attracting,
retaining, and engaging talent.
‘HR must approach talent
communications in the same
way marketers approach
customers.’

3. Employer brand. Talent advertising. Employee voice.
True Partners Consulting is a national tax and
business advisory services firm. As a specialized
boutique firm, they compete for talent with the
likes of EY, Deloitte, and other top accounting and
business consulting firms.
We created a “one-voice” employer brand and
internal communications program — Be True — that
is being used to unite the firm under one common
mission and brand by focusing on the distinctly
different every day employment and people
experiences at True Partners Consulting. Being True
is more than a slogan, it’s an expression of the firm’s
unique EVP and competitive talent advantage. The
campaign is centered on the stories of individual
associates of the firm.
Work and/or Deliverables
Executive interviews and employee focus groups
Employer brand and EVP guidebook, standards
guide, strategic communications plan and budget
Employer brand and EVP messaging and creative
development
Careers site user experience and creative design
Recruitment materials
Images of careers site design, recruitment marketing
materials, and social media campaign.

4. Olympic Steel, Inc is a leading U.S. metals service
center focused on the direct sale and distribution
of large volumes of processed carbon, coated
and stainless flat-rolled sheet, coil and plate steel,
aluminum and tin products.
Based on employee focus groups and executive
interviews, we created an internal communications
and employer brand campaign, Working Together,
centered on the company’s authentic work
experience of workers pulling together. A company-
wide employee opinion survey followed the
introduction of the communications plan to further
validate and improve the communications platform.
Work Done and/or Deliverables
Executive interviews and employee focus groups
Company-wide employee opinion survey
Integrated internal communications strategy and plan
Internal communications guidelines
Recruitment advertising and marketing materials
Safety branding and communications support
Management consulting
Images of recruitment marketing and advertising,
newsletters, and binder cover.
Employer brand. Talent advertising. Employee voice.

5. Employer brand. Talent advertising. Employee voice.
The David Group was a national recruitment
advertising, marketing and communications
agency. HR’s ad agency. , the agency’s brand
remake, centered on the need for organizations to
“sell” to attract, engage, hire and keep talent.
The brand remake included new brand positioning,
a new website, and marketing campaigns that
included thought-leadership (white papers, fact
sheets, webinars, etc.), marketing automaton
campaigns, digital advertising and prospect
targeting, and the adoption and management of a
new sales model.
Work Done and/or Deliverables
Brand development and execution
Practice development and leadership
Client focus group, executive interviews, and brand
development
Thought leadership development and execution
Strategic advertising, marketing, and
communications planning
Business development and sales planning,
management and execution
Digital marketing campaigns
Marketing automation
Behavioral and Geo-targeting campaigns
Website development
Webinar and conference campaigns
Images of branding themes, new corporate website, banner and behavioral
advertisements, white papers, and webinar/conference presentations.

6. Employer brand. Talent advertising. Employee voice.
In today’s competition for talent, HR needs
to sell.
N. Robert Johnson LLC is a specialized consulting practice focused on enabling
organizations to better compete for talent in today’s consumer-driven communications
world. Our work includes strengthening employer brands, talent communications, and
employee engagement.
N. Robert Johnson has a long history of creating, executing, and measuring integrated advertising,
marketing, and communications programs in the areas of employer branding, recruitment marketing,
employee communications, and corporate and external marketing. His record includes working with
Fortune 1000 corporations, mid to small-sized enterprises, global and regional professional service
firms, and healthcare and other non-profit organizations.
‘Authenticity is the
new paradigm.’
N. Robert Johnson, APR
Managing Principal
216.410.5258 (p)
nrjohnson@nrobertjohnsonllc.com (e)
Contact.