Social media training slides for workshop for Polish scientists

1. Social media and Web 2.0 communication skills workshop
#smwpoland – Day 2

2. Social media and Web 2.0 communication skills workshop
an
introduction
to facebook

3. an introduction to facebook
1.23 billion monthly active users
2.5 billion content items shared
350 million photos uploaded
54 million fan pages
7.5 million websites which have like or share
buttons
30% users who have a bachelors degree
18 minutes average time spent per visit
Founded in 2004
World’s largest social network

4. an introduction to facebook
Using Facebook professionally
pages and groups

5. an introduction to facebook
Fan page – for your blog, lab, faculty, conference
Group – class, lab, collaborators, professional
networks

6. using facebook
1. Create a page
2. Add a short description about the Page
3. Add a website, blog link (if you have
one)
4. Give your Page a URL link (web name)
5. Upload an image (logo) for your page
6. …

7. using facebook
6. Add Page to your Favorites
7. (Skip the ‘Promote Page’ option)
8. Add a cover photo
9. Add a new post that includes a link to
your University or a news article
10. Post, or Schedule the post for 5 minutes
later

8. measuring success
Facebook insights – more than just likes

9. Reach
=
Follows, likes,
shares
Engagement
=
conversations
Impact
=
action
what to measure

10. Social media and Web 2.0 communication skills workshop
an
introduction
to twitter

11. an introduction to twitter
500 million twitter accounts
255 million monthly active users
500 million tweets are sent daily
140 characters is all you can use per tweet
Founded in 2006
Fastest growing social network
Twitter in Plain English

12. an introduction to twitter
How can you use twitter professionally?

13. create a twitter account
1. Go to https://twitter.com
2. Set up a twitter account
3. Adapt the biography you created yesterday
4. Search for and follow participants and
presenters

14. twitter language and functions
@username– use this when you want to talk
to someone on Twitter
Hashtag (#) – use this to highlight keywords,
topics, events or emotions
DM – use this feature to talk to someone
privately
Extra reading: The complete guide to Twitter’s language and acronyms

15. 1. Write two tweets about your 1st blog post
• include an appropriate hashtag and
#smwpoland
• include a link to your blog post
2. Write a tweet about the blog post of the
person sitting to the right of you
• include their handle/username
• include an appropriate hashtag and
#smwpoland
• include a link to their blog post
write a tweet

16. Twitonomy.com
measuring success

17. Social media and Web 2.0 communication skills workshop
an introduction
to professional
networking
spaces

18. an introduction to LinkedIn
300 million registered members
39 million students and recent university
graduates
2.1 million LinkedIn groups
11x increase in likelihood that your LinkedIn
profile will get viewed if you include a photo
Founded in 2002
The world’s largest professional
network

19. an introduction to ResearchGate
4 million registered members
2 million publications added each month
In the top 1000 websites
Founded in 2008
Social networking site for scientists
and researchers

20. professional networks
How do you use these professional networks?

21. professional networks
How do they fit within the social media web?

22. Social media and Web 2.0 communication skills workshop
an
introduction
to slideshare

23. an introduction to slideshare
215 million page views per month
60 million unique visits per month
400K new presentations uploaded per
month
24 – average number of words per slide
37 – average number of images per
presentation
Founded in 2002
Largest presentation and document
sharing site

24. an introduction to slideshare
How do you use SlideShare?

25. 1. Go to http://www.slideshare.net
2. Set up a SlideShare account
3. Upload the PowerPoint presentation you
bought with you
4. Add an appropriate description
upload to slideshare

26. 1. Copy embed code
2. Go to http://poland.sciencemediaspace.com
3. In dashboard, create a new post
4. Write a short description of presentation
5. Paste embed code into post
6. Schedule post for after 1:15pm
embed slideshare presentation

27. Social media and Web 2.0 communication skills workshop
preparing
posters with
QR codes

28. posters – think ‘quick share’
http://www.qr-code-generator.com
QR code = Quick Response Code = a
machine-readable optical label –
'image-based hypertext link'
• QR code Apps
• QR code generators
• Camera + reader

29. • The QR code system was invented in 1994 in
Japan to track/scan vehicles during
manufacture.
• They are now used in a much broader context.
• QR codes can link to a web page, phone
number, maps, emails, contact details
posters – think ‘quick share’

30. • QR codes are also a way of adding extra
information that you cannot fit on a poster
• Example of posters
posters – think ‘quick share’

31. • Users can generate QR codes for others to
scan and use by visiting one of several paid
and free QR code generating sites or apps.
• http://www.qrstuff.com/
• http://qrcode.kaywa.com/
• http://www.visualead.com/
posters – think ‘quick share’

32. Social media and Web 2.0 communication skills workshop
editing audio
for podcast

33. editing audio for podcast
Three tips for podcasting
• Keep it snappy
• Have a plan
• Make it personal

34. 1. Open Audacity
2. Download audio you recorded yesterday
3. Edit the audio
• crop silence at start and finish
• normalise audio
4. Save and tag your audio
edit audio

35. 1. Go to https://soundcloud.com/
2. Create an account
3. Upload the audio you edited
upload audio to web

36. 1. Copy embed code
2. Go to http://poland.sciencemediaspace.com
3. In dashboard, create a new post
4. Write a short description of audio
5. Paste embed code into post
6. Post
embed audio in blog

37. Social media and Web 2.0 communication skills workshop
using social
media at
conferences

38. social media at conferences
Engaging during a conference

39. group exercise
You’re a team of 3 scientists.
2 of your team are attending a conference,
1 person is staying in the lab
Create a plan for how you’ll communicate
before, during and after the conference.

40. group exercise
You need to use at least 3 social media
tools that we have discussed.
You have to create at least 1 example post
using the tools we have used.

41. group exercise – examples
Blogging: post before conference, schedule a post
after
Facebook: page update, post to conference page
Twitter: generate hashtag for conference and break
out session, tweets to promote presentation, answer
questions
Slideshare: post presentation
LinkedIn: create a group, update profile,
Soundcloud: record and upload presentation, post on
blog or share through twitter and/or Facebook
YouTube: record part of presentation

42. Social media and Web 2.0 communication skills workshop
Incorporating
social media
into your
work life

43. work life and social media
Social media in your working day

44. your social media plan
1.Go to http://poland.sciencemediaspace.com
2.In dashboard, create a new post
3.Write a blog post stating your social media goals
for the next month

45. Questions to consider:
• What social media platform/s will I use? #Q1
• What do I hope to achieve using them? #Q2
• What audience will I follow/want to attract? #Q3
• How much time will I commit to each platform? #Q4
• How many posts/tweets/uploads will I plan to do in a
month? #Q5
• What are some potential post/tweet/upload ideas? #Q6
• How will I measure reach, engagement and impact? #Q7
your social media plan

46. example
Platform Twitter
Aim Build relationships
Actions Follow contacts
Communicate what I’m working on
Share and comment on what I read
Audience Students, colleagues, current and potential collaborators and
funders, journalists
Time (week) 0.5 hours
No. of posts (week) 5 per week
Post ideas Recent journal article
recent presentation
readings for students, lab picture, recent breakthrough
Measurement Followers
no. of RTs
no. of conversations (online and offline)
no. of actions related to conversations

47. example
Platform Twitter
Aim Project my voice, share content
Actions Promote conference I am attending and talking at, tweet at conference,
share presentation
Audience Attendees, potential attendees, those who’d like to attend but can’t
Time (week) 1.5 hours (prior) All the time (during) 0.5 hours (after)
No. of posts
(week)
30 per week (prior) X per conference (during) 10 per week (after)
Post ideas Who is attending, cost of conference, what is being presented, what I’ll
be talking about
Measurement Followers,
no. of RTs,
no. of conversations (online and offline),
no. of actions related to conversations, no of tweets about my
presentation.

48. Social media and Web 2.0 communication skills workshop
Wrap up

49. what we’ve discussed
• why is social media important?
• why is a well constructed profile important?
• what are the advantages of blogging about your
research?
• why are images and video in social media important?
• what are the 10 tips to writing a good post?
• what do you need to be wary of when using social
media?
• what tactics can you use to manage conversations?
• how can you incorporate social media into your
professional life?

50. tell us what you thought
Complete workshop feedback form

51. skills project