This presentation is premium, with emphasis on font color, size and placements, as well as Image selection and placement

1. ...we’ve smashed the Box

3. The Challenge

4. Platform Idols should not be compared to “cheaper” platforms

5. Low budget feel the focus should be more on quality and not quantity

6. Judges miscommunication of judges’ brand reduced their star dust

7. frankly, badly written communication

8. Buzz was not strategic. Pre-show: too long and so fizzled out

11. Outdoor adverts Were they too late? Did they say too much?

12. Strength

13. The brand

14. The OMG network and expertise

15. The Quality of talent discovered

16. What we bring to the table

17. As premium contentowners, we understand both content and communication

18. Our Advantage We are leading content owners when it comes to youth – with the leading platforms and six years experience

19. We can keenly understandyour needs and interpret through communication as well as provideideas.

20. The Future Awards

21. hence our preference for

22. Worked for them successfully and are still with them: “Storm 360, Virgin Nigeria, Asa, British Council, American Consulate, GTBank”

23. realitycontentAmstelMalta Box Office The Apprentice AfricaHouse 4Gulder Ultimate SearchThe AcademyBig Brother Nigeria

24. We are positioned to do PR with the focus on principles and processes i.e. not just about press releases

25. To-Dos

26. Constant comparisons with American Idol

27. Management Function – the PR Manager in the 21st century must be part of strategic management decisions.

28. Pay reviewers

29. de-emphasiseplatform emphasiseProudly Nigerian

30. Quality of story-telling we should make our contestants and judges Cover Material

31. Leave a sense of mystery Not everything that is news should be created

32. Outdoor campaign should focus more on the contestants, and then judges.

33. Informalpressinsertionsand links are crucial and should be the focus – still, firmly dissociate brand from sleaze

34. Focus on Twitter and FacebookInfluencers

35. Facebook and Twitter Pages customised for brand. Create #Hashtagsper week, ask celeb guests to Tweet.

36. Season-longpartnerships Identify 5 premium newspapers/magazine and 5 prominent websites and stick with them (videos weekly)

37. This is Idol. Stick with exclusive platforms

38. Create artificial scarcitythat will lead to exclusivity

39. Online Adverts …Facebook and partner websites . trivia and Viewing Times most important

40. embed curators on the coolest platforms Facebook.Nairaland.Twitter.NaijaRyders

41. Contestants should be contractually bound to Tweet from @yekaNIGERIANIDOL till the end of the show

42. Celebs and Idolcontestants signings at the cool spots – Galleria, E-Centre, The Palms, etc., monthly

44. Dissociate brand PR from sponsor PR on every level – truth is, the Idol brand is much bigger than sponsor’s brand.

45. Contestants Hangouts popular venues weekly – LifeHouse, Swe Bar, Terra Kulture, One MicNaija etc – in addition to Courtesy Visits (TV, Radio, Newspapers, Magazines)

46. Image Audit at the end of every month

47. partnerships |exclusive content radioTV Beat.Classic.Naija. FM Soundcity.Trace.STV Entertainment

48. Best practices. Deliverables – weekly updates, press conferences etc.. .. …these are a given. The Question is quality.

49. Our brand perception There is a perception challenge; and we want to deliver real value measurable with the Idol brand internationally.

50. Milestones

51. +Buzz Creator | Fashion Top 10 Unveiling– attach final 10 contestant to 10 hot designers …who wears what?

52. Yeka’s Album Launch Interviews with the identified exclusive media; press conference just before the album launch and then coverage. Invite 5 of the celebrity judges to introduce her to the audience and use that to create buzz i.e. MI & co. present the next bit thing.

53. The Opening :: Nigerian Idol 2.0 1st press release create artificial scarcity press briefing for exclusive entertainment reporters and editors . Onlineavailability streaming

55. release/pictures given to them immediately

57. Additions/Extras | Buzz-Sustain Release strategic leaks to various websites promote a popular personal diary on BellaNaija.com and on the NI blog put up exclusive pictures per state on selected blogs/websites constant Tweeting/Facebooking on all public-approved events and activities.

58. Season Finale A last press conference that will invite all media

59. Thank you