How Customer Experience is Driving Application Modernization
11 Jun 2018•0 j'aime•331 vues
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As a follow up to our webinar on "Modern Content Problems Require Modern Solutions", learn how vertical markets are being disrupted by those who excel at delivering an information rich customer experience and how organizations can respond.
How Customer Experience is Driving Application Modernization
1. Underwritten by:
#AIIMYour Digital Transformation Begins with
Intelligent Information Management
Modern Problems
Require
Modern Solutions!
Presented June 6, 2018
Modern Problems Require
Modern Solutions!
An AIIM Webinar presented June 6, 2018
2. Underwritten by:
#AIIMYour Digital Transformation Begins with
Intelligent Information ManagementYour Digital Transformation begins with
Intelligent Information Management
4. Underwritten by:
Tips for Participating in Today’s Webinar
§ Group Chat – to talk with each other, found in the icons along
the bottom. Note: everyone can see and participate.
§ Q&A – for questions to the speakers, held for the end (and
tech help).
§ Check out the Resources available to you today, in the box to
the right of the slides.
§ A Survey will open at the conclusion of the webinar – we
value your feedback on how we did today.
6. Underwritten by:
What We’ll Cover Today
§ How are content challenges different from those in the past?
§ What are the business implications of “Big Content?”
§ Taking Action: Modern problems require a modern solution!
9. Underwritten by:
Challenge #2
Content is scattered everywhere
88.5%
77.9%
35.4%
31.9%
68.1%
53.1%
48.7%
49.6%
61.1%
13.3%
File/folder structures
Email
Contact Relationship Management (CRM) system -…
Enterprise Resource Planning (ERP) system - e.g.,…
Document/Enterprise Content Management…
Cloud File Share - e.g., Box, OneDrive, GoogleDrive
Departmental line of business application
In-house developed system
Spreadsheets
Other (please specify)
Which of the following does your organization use to store
information and content within the business? Please check
as many as apply.
10. Underwritten by:
Challenge #3
The emergence of “Big Content”
71.4%
72.3%
76.8%
The increasing size of the particular
content assets that must be managed.
The increasing variety of the kinds of
content assets that must be managed.
The increasing number of content assets
that must be managed.
Is this a problem for your organizations? -- % yes
12. Underwritten by:
Problem #1
It’s increasingly difficult to find what you need
75.9%
74.5%
65.2%
64.3%
Finding the right information in a timely
way.
Information overload.
Cost and/or difficulty of managing legacy
applications.
Compliance regulation (e.g., GDPR,
HIPAA).
Is this a problem for your organizations? -- % yes
13. Underwritten by:
Problem #2
Usability is a problem for most organizations
62.7%
57.6%
74.1%
Difficulty sharing information and
content with
colleagues/customers/suppliers/par…
Mobile access.
Usability for the average worker.
Is this a problem for your organizations? -- % yes
14. Underwritten by:
Problem #3
Inability to integrate information across systems
78.6%
70.5%
79.3%
Inability to connect information from
different systems
Scaling our information management
systems to other processes beyond the
original deployment.
Lack of integration between our content
management system and core business
applications.
Is this a problem for your organizations? -- % yes
16. Underwritten by:
What drives the need … Customer Focus!
Vertical markets across
the board are being
disrupted by those
who excel at delivering
an information rich
customer experience
“Why isn’t as easy to do business with “x”,
as it is to do business with Amazon?”
17. Underwritten by:
Customer experience takes center stage
“Disruption in other industries has created an
expectation of what the customer experience
should be like in the 21st century.”
- Jonathan Reiss, CFO Hamilton Insurance Group
“Customer Experience will overtake
price and product as the key brand
differentiator by 2020”
– Walker
18. Underwritten by:
How to compete and remain relevant?
Easy Fast Unique Connected Holistic ConsistentAvailableRelevant
Businesses must be able to compete with digital agility in order to deliver
information-based products and services that are …
19. Underwritten by:
A Modern Solution Checklist - #1
“The kinds of information management
capabilities we need vary wildly depending on
the process we are considering.”
“The speed of implementing a content platform
and how quickly we can gain value from our
investment is critical to us.”
“Much as we might wish it otherwise, we exist
in a multi-repository world and that’s not going
to change.”
76%
78%
70%
A solution that is agile
enough to deal with all
information types, built
in the cloud for
scalability and speed of
deployment and is
mobile from the start.
20. Underwritten by:
A Modern Solution Checklist - #2
“Getting Access to information locked in our
legacy systems is vital.”
“Our current information management systems
are “totally insufficient” to deal with
”integration with other content and enterprise
systems.”
75%
38%
A solution that easily
connects to everything
– by design
21. Underwritten by:
A Modern Solution Checklist - #3
“Our current information management systems
are “totally insufficient” in giving us the “ability
to create personalized solutions.”
“The ability to tune our content platform to
meet our specific needs is “increasingly
important to us.”
36%
84%
A solution that allows
business owners to take
control of their
processes with quick
customization/self-
service
22. Underwritten by:
The platform-based information solution
“A platform is a system that can be… adapted to
countless needs and niches that the platform’s original
developers could not possibly have contemplated…”
– Marc Andreessen , 2017
23. Underwritten by:
Delivering future-ready solutions fast!
Legacy Platform
Single solution Component architecture
All functionality delivered together Functionality delivered as individual services
Single dev/support organization Distributed dev/support
Full regression testing Small incremental changes
Slow releases Fast releases
Must scale the entire solution Scale just the component
Ones size fits all Services personalized
24. Underwritten by:
Conclusion …
• You are an industry among industries
• Your customers don’t have different expectations for different industries
• Your competition are those who excel at delivering a customer experience
Today …
25. Underwritten by:
Recommendations …
If you are going to grow …
Customer
Retention
Wallet
Share
Market
Share
Modernize your applications, through a platform-based approach, in
order to provide the speed and digital agility necessary to deliver
future-ready business applications that deliver the customer
experience needed to thrive in today digital economy.
You must …
26. Underwritten by:
For More Information
Visit: www.nuxeo.com
Frank Rocha
Director – Financial Services
frocha@nuxeo.com
(210) 347-2227
https://www.linkedin.com/in/frankrocha/