A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
2. Rules of Engagement
1. Blue Sky Thinking
2. Quantity over Quality
3. Suspend Judgement
4. Show me, Don’t tell me
5. Time is a Constraint for
Creativity
5. “If you want to plan for
change, you’ve got to
change the way you
plan.”
Mickey Munley
6. Adapted from Sabine Junginger & the Design Management Institute
The DMI Design Value Scorecard (2013)
Becoming a Design Thinking Led Organization
Aesthetics
Function
Project Basis
Labs & Centers
Team Basis
Budget Growth
Seniority &
Support
Review &
Performance
Business
Model
7. Backcast +
Hindsight
Forecast +
Foresight
Get Out The
Building
Qual + Quant
Design thinking makes an organization more agile because
of its temporal + spatial dimensions. -Source: Natalie Nixon
17. Strategy is about re-framing.
A good strategy reconnects
the dots between disparate ideas
to create value.
Thus, design thinking (a re-framing process)
is critical to building new value during
a time of transformation.
19. “Design thinking transfers the
problem solving process that
designers use, to the design of
a service, an experience, a
process, or a system.”
-Natalie W. Nixon, PhD
38. What was in place in all of the prior examples?
● Commit to integrate design thinking leadership
● Training, Development & Performance Review
● A long horizon
39. 3 things you can start doing to integrate design
thinking.
1. Doodle- Visualize data- insist on a show me
don’t just tell me culture
2. Thought diversity- Insist on mixed meetings
(note Jerry HIrshberg, former President of
Nissan Design)
3. Story Systems- Acknowledge that stories are
data too- integrate quantitative & qualitative.
40. Read 😊:
Strategic Design Thinking-
Innovation in Products,
Services, Experiences and
Beyond
Edited by Natalie Nixon