Principles of Design

1. Principles of DesignPrinciples of Design
B i C tBasic Concepts

2. Principles of Design
The five principles of design are:
P tiProportion
Balance
Rh hRhythm
Emphasis
Unity

3. Principles of Design
Proportion:
The size relationship of how one part relates toThe size relationship of how one part relates to
the size of another part
How the size of one part relates to the size of the
whole

4. Principles of Design
Balance:
How elements are arranged horizontally orHow elements are arranged horizontally or
vertically in a design
Can be formal (symmetrical)
Can be informal (asymmetrical)
Formal/informal refers to horizontal or side-to-
id b lside balance

5. Principles of Design
Formal Balance:
Al k t i l b lAlso known as symmetrical balance
All elements are equal on both sides

6. Principles of Design
Informal Balance:
Also known as asymmetrical balanceAlso known as asymmetrical balance
All design elements are different on both sides
Unequalq
Used to make appear more exciting

7. Principles of Design
Rh thRhythm:
The feeling of movement – through repetitionThe feeling of movement through repetition
of lines, color, shapes or textures
Rhythm is achieved by:Rhythm is achieved by:
o Repetition
o Radiation
o Gradation

8. Principles of Design
Emphasis:
The center of interest in the designThe center of interest in the design
First thing seen or noticed
ex: large bold headline of a newspaper

9. Principles of Design
Unity:
The goal of the designThe goal of the design
When all parts look as if they belong together
When elements and principles of design are usedp p g
effectively