VMob: Building a cloud-based mobile marketing platform with Scott Bradley
•Télécharger en tant que PPTX, PDF•
0 j'aime•737 vues
Scott Bradley the CEO of VMob talked to NZSA members about the VMob journey so far, including lessons learnt from capital markets and international expansion. Founded just 3 years ago, VMob has built a cloud based mobile marketing platform that profiles an individual user based on social, location and consumer behaviour, allowing bricks and mortar retailers to deliver personalised and relevant offers to incentive sales. Today VMob is a multinational business with a number of high profile global customers including McDonalds (Netherlands and Sweden), Loyalty NZ, Telecom NZ, Vodafone, ESSO Norway, Tribal DDB UK, The Yellow Pages and MetraNet Indonesia.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (19)
Similaire à VMob: Building a cloud-based mobile marketing platform with Scott Bradley
Similaire à VMob: Building a cloud-based mobile marketing platform with Scott Bradley (20)
Plus de nzsoftware
Plus de nzsoftware (12)
Dernier
Dernier (20)
VMob: Building a cloud-based mobile marketing platform with Scott Bradley
- 1. Building a cloud-based mobile marketing platform Scott Bradley CEO & Founder
- 2. 2 Top 250 global retailers = $4.3 trillion in sales Only 7% online… Retailers around the world are struggling with the same problems…
- 3. 3 1. Driving Customers Into Stores By pushing personalised and relevant offers to consumers’ mobiles. 2. Increasing Customer Transaction Size By delivering relevant upsell offers that drive increased transaction value. 3. Driving New Consumption By delivering new product offerings that drive trial at exactly the right time for the customer. 4. Closing the loop on analytics Easily view campaign redemption rates measured down to an individual customer level for accurate measurement of ROI and campaign effectiveness. Mobile Marketing & Campaign Management Here to help increase retail sales by:
- 4. 4 4
- 5. 5 5 Wow, that was easy!
- 6. 6
- 7. 7
- 8. 8
- 9. 9 NZ Pilot - VoucherMob Proove the business model Never going to scale in NZ Looked to launch into Australia Commitments of A$2m But there was a bigger opportunity…..
- 10. 10 Indonesia 242.3m Population 6.5% GDP Growth 11% Retail Growth
- 11. 11 120m customers 2nd largest mobile advertising market A problem we could fix - churn & VAS revenue
- 12. 12
- 14. 14 Guess what? Telco’s don’t ‘get’ mobile
- 15. 15
- 16. 16 We are fanatical about mobile and partner with the worldʼsbest brands to prove its power
- 17. 17 So who does? Global Retail Brands By 2017 the CMO will Spend More on IT than the CIO Marketing ‘Cloud’
- 19. 19 McDonalds Netherlands 2.0 News and Activities Share Coupons Mystery Coupons Find a Restaurant Loyalty Rewards Order Special Offer Coupons Sweepstakes Push Messages and Notifications Browse Menu Share with Friends Gift Coupons
- 20. 20 Menu preferences Loyalty Data/Points App Usage Location Data - Work/Home Social Data Name/Age/DOB/Gender/ Likes/Friends/Sports Transaction History Frequency of visit Channel Preference Email/App/Web/Mobile/SMS Price Elasticity Favourite products Most interesting News and Activities Predictive modeling
- 21. 21 Results (first 5 weeks) 1m downloads - #1 2.1% of all McDonald’s customers used at least 1 mobile coupon. 2% of the revenue in this period is related to payments with mobile coupons. 0.7% of the additional revenue related to mobile coupons. 47% increase on ‘tray value’ / upsells for customers using mobile coupons.
- 22. 22 Global opportunity & challenges….
- 23. 23 The funding journey so far…. 2010-12 $1.75m Angels & Founders 2012 Completed reverse listing on NZAX 2012 $1.4m Private Placement 2013 $4.0m Private Placement 2013 $2.3m SPP 2014 $500k Option
- 24. 24 Where to from here Proven platform Proven commercial model Renewing & upselling clients Multi vertical application Multi geography / lingual Sell, sell, sell…..
- 25. 25 Thank you