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Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.

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Octavian Mihai
Octavian Mihai

Presented at the Longboard in Montreal on 15 December 2010 An informal talk about the changes social media brings to marketing and location-based advertising.

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Location-Based Marketing Connecting the virtual and the real world at the point-of-sale 15 December 2010 @OctavianMihai | www.octavianmihai.com Longboard, Montreal, 2010
CONNECT ,[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
What is local? 15 December 2010 @OctavianMihai | www.octavianmihai.com
What is local? ,[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
What is social media? ,[object Object],[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
And marketing people lost it… ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising 15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising 15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising 15 December 2010 @OctavianMihai | www.octavianmihai.com
Social media or Convenience 2.0 ,[object Object],[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
It ’ s all about mobile, local & community ,[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Get ready for local! ,[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
1. Understand your space ,[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
2. Think outside the web! ,[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
2. Think outside the web! 15 December 2010 @OctavianMihai | www.octavianmihai.com
3. Your brand ’ s social capital ,[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
3. …Your brand ’ s social capital ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Let ’ s get local 15 December 2010 @OctavianMihai | www.octavianmihai.com
1. Location-Based Social Networking 15 December 2010 @OctavianMihai | www.octavianmihai.com Know: Foursquare, Gowalla, Loopt, Brightkite, Whrrl
(Location-Based Mechanism) ,[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
2. Own Your Space 15 December 2010 @OctavianMihai | www.octavianmihai.com ,[object Object],[object Object],[object Object],[object Object]
3. Local promotional plan 15 December 2010 @OctavianMihai | www.octavianmihai.com Local and social media promotional initiatives a MUST in the future campaign planning.
4. Monitor 15 December 2010 @OctavianMihai | www.octavianmihai.com Track and analyse your location. Track and analyse conversations.
5. Engage ,[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
What can you do with ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Mobile + Local + Real-Time + Play ,[object Object],[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Point-of-sale promotions… ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Point-of-sale promotions… 15 December 2010 @OctavianMihai | www.octavianmihai.com Mashable.com
Point-of-sale promotions… 15 December 2010 @OctavianMihai | www.octavianmihai.com Mashable.com
Mobile + Local + Real-Time + Play ,[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Point-of-sale promotions… 15 December 2010 @OctavianMihai | www.octavianmihai.com Mashable.com
Point-of-sale promotions… ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Get local now! ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Some Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Thank you! ,[object Object],[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com

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Notes de l'éditeur

  1. Internet of things
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