Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital Strategy

The Entrepreneur’s Story
Doyle Buehler, MBA
@doylebuehler
HOW do you MANAGE
Your HURDLES AND SUCCESS of Business?

Where Could You Be?
Where Could You Grow?

Isn’t it cool - It’s the greatest time
in history, as we have access to
literally billions of people around
the world.
@doylebuehler

It’s also the worst time in history,
because we have access to… literally
billions of other people around the
world.
Competition is fierce;
@doylebuehler

It’s never been easier to
get your ideas out there,
but it’s the hardest time
because there is so
much more noise out
there
HOW do you MANAGE
Your HURDLES AND
SUCCESS?

Do you need to be a superhero?

Does it really need to be complicated?

What does 2020 hold?
Weren’t we supposed to have flying cars?
@doylebuehler

What’s Your Inflection Point?
@doylebuehler
What is the point that you will ‘change’ for the better?

*In business for 18+ years
*Built multiple tech/ecomm startups
*Expanded around the world
*Top 40 Fastest Growing Company in
Canada & #1 Fastest in the State
*Agency work with Fortune 100 Co’s
*Run a Global Strategic Digital Consultancy
Strategy & Storytelling for
the digital age.
@doylebuehler

Ask me later on how to get a free copy
of my NEW Book on Digital Strategy -
“#Breakthrough – Unleash Your
Remarkable Brand Value, Influence &
Authority”
Start Your Transformation Journey
Breakthrough.Digital
@doylebuehler

YET…
WeWork founders did not get their startup to a $47
billion dollar company in just 9 years by constantly
posting on social.They had a purpose. A Story.They
took us on a journey.

Wework - knows the journey of their audience
Uber - knows the journey of their audience
Airbnb - knows the journey of their audience
Do you?

Business is scary?
@doylebuehler

We have to look
deeper… the
“answer” is not always
right in front of us.
“The armor doesn’t go where the
bullet holes are. It goes where the
bullet holes aren’t: on the engines”
– Abraham Wald
How do we
define our
gaps?
@doylebuehler

Let’s Rethink that…
• The 5 Figure Dream…

Be Specific
1. Where are you now?Where do you want to go?
2. Watch falling into the “gaps”
3. Create a methodology
4. Create systems
5. Create a foundation
6. Prioritise

Yet, not everyone is even ready for
“business” & the journey…
Are you?

There has to be a better way…
What does it really all mean?

Can’t figure out
who/what to blame?
What’s Your Strategy?
What’s your journey?

In the Digital Age,
journey matters now
more than ever for
GROWTH.
If you have a strategy you can tell
your true journey. You can GROW
your business with a journey.

Entrepreneurship Is a Journey
Move from the single, transaction to the
transformational journey
How do we create the journey?

The journey is what gives you &
your customer clarity & certainty
about their future.
This is your strategy. You control the
narrative, the roadmap.

It’s not a journey about how
awesome you are, along with
your amazing tech &
company
Nor how you are going to
“change the world”. They’ve
heard it all before.

Nor even about being the next “amazing”
founder

How Do We Build Your
Journey, Your Strategy, Your
Growth?

The keystone concept
We need a Growth
Framework; a ”Keystone”
methodology to hold all the
pieces of business, “up”.

@doylebuehler
But what amazing
things you can do
with it.

Your #Breakthrough Strategy
Your ”Keystone”
Your Growth
@doylebuehler

The Growth of
Your Business
Depends on You
Developing Your
Niche
Leadership
Genius
• Being Competitive in the digital environment
• Developing New Customers Online
• Demonstrating “Digital Leadership”
• Understanding & Knowledge about what works and what doesn’t

What does your business journey
look like?
Levers?
Process?
Methodology?
Top 10 Customer Characteristics?

Your Survival Is Not Assured.
Your Growth is never
“Automated”; it’s never ”just”
about “fancy” project stuff,
either.
@doylebuehler

@doylebuehler
What’s Killing
Businesses?
60% of businesses cease operating within
the first five years of starting.
…They stop thinking strategic, long-term.

It's going to be a brave, new digital world in 2020 - but only for
those businesses who take the time to create an effective
strategy that aligns their value with what their audience is
actively seeking to solve their challenges. And, a strategy that
helps your business correct itself upright under all conditions
that you encounter.
@doylebuehler
What signs do you see?

1) Who is your hero - what are they thinking
and feeling & doing?
2) Translate your Hero’s journey - what do they
really want - what they are telling you and not
telling you?
3) Map the social/digital journey with your
digital assets, platform, value, marketing.
4) Build a #Breakthrough strategy that creates
growth & certainty.
How To Create & Capture
The Remarkable Journey:

The Hero’s Journey is about
your customer, the hero of
their story.
What are we
supposed to do?

Capture.
Their Brilliant
Journey

Capture.
Their Compelling Journey

Capture.
Your SOLUTION with THEM.

You have three mini
challenges to make
sure that you’re not
going to be a
statistic:
Your Entrepreneur Challenge
@doylebuehler

1) “When” & What is your inflection point for
change?
2) What process will you embrace? What is
your “keystone”?
3) How will you deliver your promise to
yourself, your business, your
customers?
Your Entrepreneur Challenge
@doylebuehler

Watch the Baton, Not the Runner
Prolific Beats Perfect.
IN the age of digital – minutes count,
you’re only 1 click away from your
competitors
@doylebuehler

What’s 1 Degree off Course?
Strategy is the 1º for Your
Growth @doylebuehler

You're only one click away from your competitors.
Businesses without a solid strategy will not be able
to breakthrough the clutter and noise of what is
there now and what is coming.
@doylebuehler

Journey Matters in creating your
own certainty, your own future, your
own growth for your business.
This is your strategy.

Remember - it’s a journey- it’s also about your
hero’s journey - your ideal client’s journey.
We want to be Luke Skywalker, but must be like
Yoda
@doylebuehler

Business is harder.
If you’re not prepared.

Create the call of adventure for you
to Grow Your Business.
Create Your Journey
What do you believe is possible?

Don’t get in your
way.
😂 😂 😂
@doylebuehler

www.Leadership.Digital
Take the #DigitalGenius Assessment &
Get a Free Paperback Copy Of
#Breakthrough & Links to Business
Canvases

@doylebuehler
Please Reach Out &
Introduce Yourself
After The
Presentation

Unleash Your Digital Genius
@doylebuehler
Doyle Buehler
QUESTIONS?

Your Don’t Need To
Be Albert Einstein To
Be A #DigitalGenius
It’s your strategic thinking

You just need to be able
to tie all the pieces of
your digital ecosystem
together…
…properly

What’s Your Digital Genius?
Skills & Leadership in Social
Awareness&Knowledge
ofSocial
Digital Genius Zone
Clarity & Certainty –
understanding of
Social to GROW &
SCALE within business
Thought Leader or “Guru”
Zone
Good ideas, but little
knowledge to grow/scale
within business with Social
Disrupted Zone
Overwhelmed, confused,
non-competitive (analysis
paralysis
Technician Zone
Knows ‘social’ but
can’t fully implement
within business

To create high-performing teams, agile methodologies value individuals
and interactions over processes and tools.
All Agile practices seek to increase communication and collaboration
through frequent inspect-and-adapt cycles and consistency of
collaborative exchange rooted in a foundation of Agile ”truth”.
@doylebuehler

Agile Foundations - 4 Values
•Individuals and interactions over processes and tools;
•Working software over comprehensive documentation;
•Customer collaboration over contract negotiation; and
•Responding to change over following a plan.
@doylebuehler

Agile Development
The Agile approach is defined by its commitment to creating results incrementally.
The approach offers users new versions, or releases, of software following brief
periods of work. Those brief periods of work are often called sprints.
Previously we would compile the needs and requirements of the users and then
build the software all at once. The completed project is released at the very end of
the project cycle.
Alternative to these types of waterfall approaches, which it described as
"documentation driven, heavyweight software development processes."
@doylebuehler

What about for “real business”?
Being nimble and responsive has
always been one of the advantages
small business owners (ie BBG
members) have over much larger
competitors
The agile approach (whether used in
Software development or other
processes) offers a good way to
implement market responsive solutions
It also has the potential to enable larger
(traditionally more cumbersome)
competitors to close the "nimble and @doylebuehler

How Will You Adapt & Adopt?
1. Iterative planning
2. Iterative delivery
3. User stories
4. Estimation and prioritization
5. Demonstrations, retrospectives, and stand-ups
6. Communication and collaboration
7. Team structures and roles
Adopting an strategic way of working is a key component of 'growth hacking’. It can also
take your site from strength to strength and optimize your online marketing.
Here are seven elements of agile you can apply to your own projects
@doylebuehler

Here’s How To Get Started
1. Underpin it with a clearly-defined strategy
2. Conduct an ‘as-is’ audit
3. Identify the most appropriate approach for
you
4. Create a training plan
5. Implement a trial project/period
6. Roll out across your organization
@doylebuehler

What’s In Your Toolbox?
Changing the way you work isn’t necessarily easy.
You should ensure the tool:
•Doesn’t add needless extra features or complexity that disrupts your workflow
•Allows you to track project progress
•Lets you take down notes, such as feedback or requests from users and other
stakeholders
•allowing you to review ‘sprints’ (designated periods of time to rapidly accelerate the
project) so you can take of notes on the lessons to take forward into the next one.
@doylebuehler

Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital Strategy

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