Professionals such as in law and finance are especially susceptible to negative comments. Focus on creating good content of interest to your clients or followers is key. These eight online reputation management tips help.

1. 8 Proven Content Tips to
Improve Your Online Reputation
For Professionals

2. What is your online reputation, and why you should
care?

3. “Reputation management is the
understanding or influencing of an
individual's or business's reputation.”
-Wikipedia

4. Online
Reputations
Reflect
“Reputation management is the understanding or
influencing of an individual's or business's reputation.”
-Wikipedia
Trust

5. In reality?
A damaged online reputation is bad for business.

6. For professionals such as
lawyers, accountants, financial
advisors or others:
If a negative link shows up on the
first page of a Google search page,
a client stops calling.

9. Repairing a poor internet brand is paramount to survival
as well as creating a thriving a business.

10. Here are eight effective and crucial content-related tips that really work.

11. 1. Remove The Negative Link If Possible
•
Contact the author or webmaster politely.
•
Threatening legal action could be tempting but could backfire.

12. 2. Write Informative Blogs
•
Posting weekly useful and engaging articles.
•
Use a catchy title and headings.
.
Add a good image.
•

13. Good Content
Positive Engagement

14. Good Content
Positive Engagement

15. Good Content
Positive Engagement

16. Good Content
Positive Engagement

17. 3. Guest Blogging
•
Follow blogs and topics that appeal to you.
•
Pitch them an idea for a topic.

18. 4. Participate in Relevant Communities and Forums
•
Join good, interesting and useful online sites for lawyers,
financial executives, professionals, accountants or
professionals.
•
Commit to making one comment daily.

19. Did You Know?
Good Content
From Opinion Research
Corporation, Published
in New York Times:
"84% say online reviews
influence purchasing."

20. 5. Write a Whitepaper
•
You are an expert in your field.
•
Create a detailed whitepaper or thoroughly written
informational document.
•
Post it to a well regarded site.

21. ACCENTUATE
Good Content
the
POSITIVE

22. 6. Stay Clear of Damaging Comments
•
Don’t comment on destructive content.
•
Refrain from “fanning the flames.”
•
Continue to add good positive information.

23. 7. Create a Wikipedia Entry
•
A Wikipedia article is extremely useful.
•
Focus on major recognizable accomplishments that can be
documented.

24. Tip
A Wikipedia article is extremely useful and since it is
highly valued by search engines, it will usually rank
on the top of the first page of Google.
Creating one can be problematic, however, because
you or your practice must be noteworthy.
One approach is to focus on major recognizable
accomplishments that can be documented, such as
lectures you gave at the Bar Association, awards
you’ve won and articles published about you in
Bloomberg, for example.

25. 8. Write a Press Release and Add it to PRweb
•
Write a press release—an art in itself—about something
newsworthy.
•
Publish it to PRweb.

26. The Bottom Line
•
Professionals such as in law and finance are especially
susceptible to negative comments.
•
Focus on creating good content of interest to your clients or
followers is key.

27. Questions?

28. Questions?
Steve Giovinco, Recover Reputation
Online Reputation Management for Professionals
347-421-7598 | steve@recoverreputation.com