1. RETAILINSTALLATIONS
In today’s competitive retail
landscape, standing out is
more important than ever.
When compared to the ease and
accessibility of online shopping,
physical stores now have to work
harder by creating retail experiences
which generate longer browsing
time and repeat custom. As a result,
retailers are increasingly using
interesting and artistic installations
that capture their customers’
attention.
Here are five of our favourite
installations from 2016.

2. Renowned for its best-selling beauty products which promote well-being,
Aveda is a staunch supporter of all things eco-friendly. That’s why the
company chose to install an upcycled display in its stores. By using
cardboard boxes that Aveda ships its products in, the brand has ensured
that nothing has gone to waste. The end result is a giant pixel wall created
by projecting Aveda’s campaign imagery. An effective and carefully
considered installation that brings the brand’s campaign to life.
AVEDA
LEVI’S Denim giant Levi’s has long
been a champion of its
customers putting their own
stamp on its products. But
rather than wait for
customers to get their
purchases home to add some
original and creative flair,
Levi’s introduced the Tailor
Shop and Tailor Bike, to add
some extra excitement to its
customers in-store
experiences and also
allowing the retailer to take
its services to festivals and
other events.

3. For its spring store displays, British retailer Laura Ashley brought the great outdoors indoors by installing a
wall of flowers in each of its stores. Using hundreds of wildflowers, as well as moss and other greenery,
Laura Ashley created a giant meadow to bring its spring campaign to life. Like Aveda, Laura Ashley is mindful
of its environment and strives to reuse and recycle when it best can. For this installation the brand upcycled
materials from its previous displays, such as rope, fabric and crates which became part of product displays
and added more depth to the English country garden theme.
LAURAASHLEY
For the launch of fashion designer Marc
Jacobs’ new beauty range, the brand created
a pop-up installation at Harrods. The
installation featured larger-than-life Marc
Jacobs beauty products, such as giant
lipsticks and eyeshadow compacts, which
were dotted around the pop-up space to
reinforce the brand’s fun and at times quirky
ethos. The installation also featured
interactive screens where customers could
watch and listen to beauty tutorials, tips and
advice from the Marc Jacobs team.

4. NYXCOSMETICS
For its UK launch across Boots stores, LA-based make-up brand
NYX Cosmetics sought to create installations which reflected
the brand’s funky attitude.
Despite not previously having a presence in UK stores, NYX has
an incredible online and social media following, and the vibrant
displays created, installed and merchandised by the
Momentum Instore team made a bold and loud statement to
UK shoppers that NYX had arrived.
If you would like to find out more
about how to make the most of
your retail space, contact the
Momentum Instore team today.
momentuminstore.com
01625 569 200
instore@momentuminstore.com