Enjoy the notes from our recent Wine and Webinar event on email marketing strategies.

1. Email Marketing Orbit Media Studios @orbiteers #wineweb

2. Email Marketing The Email: Content & Design The List: Growing & Managing Sending: How & When Results: Measure & Improve

3. The Email Content & Design

4. Content & Design: Make a Magazine

5. Content & Design: Lots of Links Source: HubSpot, Science of Email Marketing, February 2011

6. Content & Design: Lots of Links Source: HubSpot, Science of Email Marketing, February 2011

7. Content & Design: Link Tracking

8. Content & Design: Mobile Friendly Test Left Align Content Landing Page Test

9. Content & Design: Subject Lines Best Subject Lines Posts Jobs Survey Week’s E-newsletter Issue Digest Bulletin Edition Worst Subject Lines Confirm Features Upgrade Magic Raffle Rewards Requested Follow Up Coupon

10. The List Growing & Managing

11. Growing & Managing: Get Permission

12. Growing & Managing: Keep In Touch Connect, Reconnect Watch your bounces Reconnect on LinkedIn, Twitter Start a conversation Re-subscribe

13. Sending How & When

14. How & When To Send: ESPs Pick an Email Service Provider Deliverability Reporting Price Service

15. How & When To Send: Day of Week Source: HubSpot, Science of Email Marketing, February 2011

16. How & When To Send: Day of Week Source: HubSpot, Science of Email Marketing, February 2011

17. How & When To Send: Time of Day Source: HubSpot, Science of Email Marketing, February 2011

18. How & When To Send: Frequency Source: HubSpot, Science of Email Marketing, February 2011

19. Results Measure & Improve

20. Measure & Improve: Email Metrics

21. Measure & Improve: Web Metrics

22. Measure & Improve: Iterative Changes Look and the stats Listen for feedback Experiment with topics Experiment with timing Always respect your list

23. Thanks! Andy Crestodina | strategic director p: 773.353.8301 e: andy@orbitmedia.com t: @orbiteers www.orbitmedia.com