1. Audience Survey
Results
Fus3 entertainment
S

2. Gender
Gender
Male
Female
S We tried to make the gender balanced by asking males
and females.
S However, there was a slightly higher percentage of
males.

3. Age
Age
Under 10
10 to 15
16 to 20
21 to 25
26+
S We asked mainly 16-20s as this is the target audience
that we want.
S We also asked some adults for their feedback to see if
they agreed with the different age group.

4. Trailer watching frequency
Trailer Watched
Daily
Weekly
Monthly
Yearly
S We asked how frequently our audience checks for new
trailers.
S Most of our audience watched trailer weekly or monthly.
With a slight few watching daily.
S None watched trailers yearly.

5. Genre Preference
Genre Preference
Action/Adventure
Comedy
Horror
Sci-FI
Drama/Romance
S We asked what genre our audience preferred.
S Action/adventure and comedy were the most popular
choices.
S Drama/Romance being the least popular.

6. Preferable length of a trailer
Preferable length of a trailer
45 secs
1 minute
2 minutes
S As we did not know how long we wanted our trailer to be we
asked this question to the audience.
S Hardly anyone voted for the shorter option.
S We decided a trailer in-between 1-2 minutes would be
appropriate.

7. Time spent watching trailers
Time spent watching trailers in
a week
Less than 10 minutes
20 minutes
30 minutes
1 hour
S Our research suggested that not a lot of time was spent
by the audience to watch trailers
S This was important as we needed to know how much
time we should allocate to our trailer.

8. Trailers good promotion?
Are trailers good promotional
items?
Yes
No
S We asked this to our audience to make sure that our
trailer would promote the overall movie project.

9. Which Ancillary tasks?
Ancillary Tasks Preferences
Poster
Website
Magazine Cover
Newspaper Article
S We also need to create two other projects to promote our
movie along with the trailer.
S The audience suggested that we should do a poster and
a website.

10. Main Character preferences
Main Character Preferences
Anti Hero
Underdog
Mysterious
Suave
S As characters nowadays in media are multi-
dimensional, we needed to know what approach to take
as we constructed our protagonist
S This was the most evenly spread out question as there
was a mixed response