Using PIM to Maximize Revenue and Improve Customer Satisfaction Webinar
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This live webinar shows how Pimcore, an open source PIM (Product Information Management) solution, can be used to quickly update and append your product catalog across all channels, effectively reducing data management costs.
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Using PIM to Maximize Revenue and Improve Customer Satisfaction Webinar
- 1. #OSSCubeWebinar @OSSCube OSSCube Presents: Using PIM to Maximize Revenue and Improve Customer Satisfaction July 30, 2015
- 2. #OSSCubeWebinar @OSSCube How to Use This Webinar • Asking a Question › Enter your questions at any time › Answers will follow the presentation • Recording of Webinar › Available Friday afternoon › We’ll email you the link • Contact us › Info@OSSCube.com
- 3. #OSSCubeWebinar @OSSCube Rakesh Kumar OSSCube Vice President of Technology John Bernard OSSCube Executive Vice President of North America Speakers
- 4. #OSSCubeWebinar @OSSCube Overview • Why you need PIM (Product Information Management) • Best practices for omnichannel marketing • Why Pimcore excels • Case Study: Gogo Inflight Internet • Question and Answer Session
- 5. #OSSCubeWebinar @OSSCube Fun fact It takes an average of 4 weeks to add a new product to your catalog, largely due to the inefficiencies and errors from updating and publishing new item information. *Efficient Consumer Response, 2015
- 6. #OSSCubeWebinar @OSSCube The Cost of Inaccuracies lost each year due to supply chain information inefficiencies. $40 Billion of item data in inventory catalogs is incorrect. Each error costs $60-$80 to address. 30% of all invoices have errors and cost $40- $400 to correct. 60% are spent on each SKU to manually cleansing item information. 25 minutes *Efficient Consumer Response, 2015 (3.5% of sales)
- 7. #OSSCubeWebinar @OSSCube Omnichannel Marketing Multichannel Ability to interact with your customers across a combination of communication channels Ability to personalize content to your customers across a combination of communication channels from a single, consolidated point. Omnichannel
- 8. #OSSCubeWebinar @OSSCube 2. Build Processes to Create Speed & Efficiency 3. Product Information Enrichment 4. Product Marketing Optimization Best Practices for Omnichannel Success 1. Consolidate All Product Information
- 9. #OSSCubeWebinar @OSSCube Consolidate All Product Information 1. Establish a centralized PIM solution and processes 2. Access, manage & publish information to multiple channels 3. Create consistency in formatting and description Benefits: Reduces overhead and streamlines processes. MC Private Label Airline 2 Airline 1 Airline 3
- 10. #OSSCubeWebinar @OSSCube Best Practices for Omnichannel Success 1. Consolidate All Product Information 3. Product Information Enrichment 4. Product Marketing Optimization 2. Build Processes to Create Speed & Efficiency
- 11. #OSSCubeWebinar @OSSCube Build Processes to Create Speed & Efficiency Utilize technologies to expedite tasks Develop plans and workflows Customize processes for your business Benefits: Increase revenue with faster time to market, less time updating, and more accurate inventory and pricing.
- 12. #OSSCubeWebinar @OSSCube 3. Product Information Enrichment Best Practices for Omnichannel Success 1. Consolidate All Product Information 4. Product Marketing Optimization 2. Build Processes to Create Speed & Efficiency
- 13. #OSSCubeWebinar @OSSCube Product Information Enrichment Benefits: Improve efficiency and flexibility to publish to multiple channels. 1. Write unique, high-quality descriptions 2. Utilize product videos and images 3. Find interactive ways to relate to products
- 14. #OSSCubeWebinar @OSSCube 4. Product Marketing Optimization Best Practices for Omnichannel Success 1. Consolidate All Product Information 2. Build Processes to Create Speed & Efficiency 3. Product Information Enrichment
- 15. #OSSCubeWebinar @OSSCube Product Marketing Optimization Improve descriptions through A/B testing Customize product information for different market segments SEO Optimized descriptions to increase quality traffic Be more responsive to customer trends Benefits: Increase web traffic; find more qualified shoppers; increase conversion and revenue.
- 16. #OSSCubeWebinar @OSSCube Pimcore for Omnichannel PIM • Open source • High Volume • Omnichannel • Build anything • Connect to anything architecture • Extensible platform
- 17. #OSSCubeWebinar @OSSCube Highlight: Product Information Management • Flexible master data management (MDM) for creating structured and unstructured product specific attributes • Define your own classes and objects (no need to know the code) • Flexible data models with many different data types • Tight integration of e-commerce, web to print, and web experience management • API integration with existing IT environment
- 18. #OSSCubeWebinar @OSSCube Gogo Inflight Internet • Leading global aero-communications service provider with 76% of North America’s connected aircraft.* • Offers in-flight internet, entertainment, text messaging, voice and other services to both commercial and business aviation markets. • Merchandising center is mission critical application. *Gogo internal data, 2015
- 19. #OSSCubeWebinar @OSSCube The Problem • Rapidly growing provider of in flight internet service • Legacy vendor controlled merchandising center unable to support growth initiatives • Merchandising center is product catalog used to dynamically publish SKU’s through multiple channels • Limited product offerings and pricing model
- 20. #OSSCubeWebinar @OSSCube The Solution OSSCube: • Defined modern architecture using Pimcore as PIM system • New architecture provides (n) scalability for numbers of SKUs and channels • SKUs dynamically published through multiple channels › Price changes depending on flight position to either to Gogo or partner interface • Flexibility for product team to define product offerings based on flight variables and channel • Ability to expand offerings to include entertainment packages or merchandise
- 21. #OSSCubeWebinar @OSSCube Solution Architecture Multiple Distribution Channels Partners/vend ors storefront CRM / ERP / CMS PIMCORE API BI TOOLS PIMCORE CONTENT MANAGEMT DIGIT ASSET MANAGEMENT PRODUCT INFORMATION MGMT MARKETING & CAMPAIGN TARGETING & PERSONALIZATION WEB TO PRINT CONTENT PUBLISHING
- 23. #OSSCubeWebinar @OSSCube Business Value • Faster time to market • Extensibility › Add new product offerings • Open source › Meet unique requirements › Own IP for competitive advantage • Freedom from vendor lock-in • Reduced cost of ownership › No licensing fees • Happy stakeholders , IT can focus on maintaining platform
- 24. #OSSCubeWebinar @OSSCube • PIM is essential - Pimcore is the leader for achieving omnichannel success • Solved mission critical problem for Gogo • Pimcore is an extensible platform • What can we do for you? Summary
Notes de l'éditeur
- Hello everyone, thank you for joining us. We’re excited to have you all here today. We’ll be talking about how using Product Information Management (PIM) can help you maximize revenue and improve customer satisfaction.
- But first let’s get some of the logistics out of the way. We encourage you to ask questions throughout the webinar – which will be addressed following the presentation. For those who may be new to the GTW interface, you can type in your question on the webinar panel under Questions. We’ll email you a link to the recording of this webinar, so you can look out for that tomorrow afternoon. Following up with OSSCube is easy – full contact information will be displayed at the end of the webinar, or you can email info@osscube.com… If you are viewing this live, the chat feature is a great option and we can keep that going after the webinar is over…or even feel free to reply to the confirmation email for this webinar. Finally, you can get the latest updates on OSSCube by liking us on Facebook, following us on Twitter and linking with us on LinkedIn.
- I’d now like to introduce our two guest speakers. Rakesh Kumar is the Vice President of Technology at OSSCube. He has …bio We also have John Bernard, the Executive Vice President of North America. He has…bio
- The format of this webinar is pretty straightforward. We’ll begin with a quick introduction into []. We’ll then cover how [], and [the typical benefits you can expect over other solutions]. We end with a [demonstration…], covering how OSSCube … At that point we’ll transition into the Q&A session, where our speakers will have a chance to answer your questions. Now that we’ve covered the boring stuff, I’d like to pass it off to John Bernard.
- Can we use the pepsi logo here?
- It’s no secret that rolling out new products or making updates to existing products can be a lengthy, painstaking process. By implementing processes and/or utilizing technology to expedite those tasks, you can significantly decrease the amount of time spent managing product information –– in many instances by more than 50%. It’s important to note that because every retailer’s product management challenges are unique, there is not a “one size fits all” approach to building these processes. Furthermore, the processes themselves are the most important consideration, whereas any technologies to support those processes should come second.
- Thanks John and Hi Everyone. I am going to get into details about Pimcore and will also touch upon aspects of Pimcore that allows organization to not only manage their organizational assets and channels, but also allows them manage their entire web presence and eCommerce storefront. To begin with … Pimcore, is a PHP Based Open source application, built on one of the most popular PHP frameworks … Zend Framework … it is architected to support wide range of distribution channels with a flexibility to control the distribution for each channel type … Pimcore is a Platform. It is designed to Facilitate building application on top of it without having to modify the source code for most part. Pimcore is faster, more flexible, and more designer and developer friendly than many other open source platforms. The 3 core components of Pimcore for data management – documents, assets and objects allows developers to build applications from responsive, touch-ready, personalized microsites and landing pages to enterprise B2C/B2B ecommerce and integrated multi-channel Product Information Management solutions. Pimcore provides the needed flexible master data management foundation to efficiently enable the process of creating an Omnichannel centralized product information in a consistent way. Due to the unique nature and flexibility of the Pimcore data models and its “Connect anything” architecture, users can build data and asset management structures fitting 100% of enterprise product information management needs across all sectors and business models. And Pimcore integrates very well…It is designed for Interoperability and support data integrations with different channels through out of Box web services API. It is very easy and fast to integrate Pimcore within existing IT structures like ERP, CRM or BI systems. With very powerful marketing components like Social media integrations, SEO and Campaign management, and page performance monitoring components and very mature Targetting and personalization components built in, makes Pimcore a complete platform to manage all aspects of enterprise Master data and web presence management needs.
- Again revisiting some of the aspects of Product information management, Pimcore provide a flexible master data management components through it Document, Assets and Objects module. It allows you can define your own data objects and attributes without having to go through the code … The platform not only allows integration with external IT environment, but also seamless integration is present among internal components … so you can reuse the Digital assets stored in the Assets module to define your Product information contained in Objects module, or you can use the graphics stored in the Asset module to create web pages and storefront interface through Documents module … Through object inheritance, you not only import the components, but also the meta information associated with the same … Lets look at how the platform and the Product information management capabilities allowed OSSCube to transform the most critical business process of the Leading provider of Inflight Connectivity – GoGo.
- Talking a little bit about GoGo – as I said, and you might already be aware and there is a great change that you might have already used the services it offers … it is the leading global Inflight internet service provider. It offer inflight internet services and is also venturing into entertainment, messaging and voice services as well … The application which was replaced by our solution designed over Pimcore – they call it Merchandising center is the Mission critical application for them. Merchandising center is the application which allows them to manage their product portfolio, and also configure the business logic for distribution to their own web and partners application channel. It is the Master data for their products and channels, and the associated business logic. Now what was the problem we were trying to solve here??
- When GoGo contacted OSSCube, they were using a legacy vendor controlled merchandising center application … While the application had served their needs during the foundation years of business, the limitations it brought was coming in the way of the future growth plans and new Product offerings that GoGo was planning on bringing to the market. They did not control the application. Any enhancements they needed has to be done by the Vendor … it was an expensive and time consuming process to get new features and changes done in the application. It supported very limited Product offerings and did not give GoGo the flexibility to configure their product offerings as per growing market demands. Now lets look at how did we solve this business problem ?
- We used Pimcore as the base platform to create the Merchandising center application for GoGo and Facilitated the transition from the Existing system to the new system … The new system was designed for scalability and performance … since the platform serves as the master distribution platform for the product offerings to various vendors and Point of sale interfaces, it was important to make sure that the platform can support the level of traffic and can also scale up to the future traffic and growth requirements … The platform also allowed much more flexibility in terms of allowing products team to define different product offerings and allow them to venture into space which has very different data attributes requirements like entertainment packages or general merchandise … We also provided training programs for internal stakeholders to get them upto speed with the new platform … In the next slide, I am talking about the high level solution architecture …
- This diagram gives a high level solution architecture view of Pimcore and how it fits into the application ecosystem of enterprise. A lot has been said about the components that Pimcore has, and the extensive Integration capabilities that it supports out of the box. In fact everything in Pimcore is accessible through API, not just the data, but also services including administrative services. So if a feature is available through the web based Admin interface, it can be accessed and managed through API as well. So practically, nobody needs to login to Pimcore to do anything. It can all be done through APIs. On top of it, some of the marketing friendly features like SEO Optimization, targeting and personalization, etc. makes it a complete application for managing the entire digital presence of an enterprise (both from data management and distribution and publishing stand point).
- This slide explains the deployment architecture … as it is mentioned, the platform is deployed on AWS virtual private cloud … Using multiple application servers for load balancing … Using RDS Multi A-Z instance as data store … Redis based elastic cache for content caching … In this case, the content is the Product offerring and associated details like channels, pricing, etc. ** GAP: Get applicable product … Internal GoGo service that makes a request to Pimcore through API and gets back the Product for the channel …
- The platform significantly enhanced the ability of enterprise to scale up to future business needs … They can now launch new product offerings much faster … Now they have a platform that they control … so any feature enhancements can be done without having to through an expensive process … The total cost of ownership has been significantly reduced, not only from recurring licensing stand point, but also the Opportunity cost of not having a flexible platform that can adapt to the growing business needs … In the end, happy stakeholders (as per the feedback we have received from them), and IT can focus on managing the platform instead … With this, I would like to hand over to John to summarize the discussion and offer his closing remarks before we open for questions …
- Now I request John to summarize the discussion and offer his closing remarks before we open for questions …