Created an elevator digital marketing pitch - applicable to all industries.

1. DIGITAL MARKETING
FOR BRANDING & LEAD GENERATION

2. ASSUMPTIONS
 Strategies evolve as we implement : Analytics play important role here
 Channels given here are just illustration : For bookmarking or listing there are number of local channels
also which can be tapped
 Any sort of paid advertising will be geo-targeted
 It is not necessary that strategy that worked for one brand will work for all : Will be changed as per
analytics
 Our focus will majorly be on data analytics to align our strategies accordingly. Unlike offline media,
online is dynamic & requires timely action.

3. PRODUCT/SERVICE
BRAND
Social Capital Influence
PERSONA
Resonance Relevance
COMMUNITY
Reach Popularity
TOUCHING EVERY ASPECT : A HOLISTIC SOLUTION

4. PHASE-WISE TASK : SETTING A GOAL
BRAND | PERSONA | COMMUNITY

5. Brand
Social Capital
Influence
Digital social capital is a way for a
brand to understand the value of
its online social networks.
Digital social capital is a way for a
brand to understand the value of
its online social networks.
 earning attention
 motivating engagement from
customers
 amplification of brand messaging
 generating a positive brand image
 Twitter & Instagram influencers
 Blogging
 Product reviews
 Cross-promotion
Microblogging via
influencers
Discounts/Offers
Customized Deals
Reviews Collection
Experience sharing
through Pictures
Attractive Widgets
Tracking Audience
Footprints
Offerings in reviews
Tagging
COMBINATION OF REGULAR IDEAS WITH NEW METHODS

6. COMMUNITY
Popularity
Reach
How to grow & popularize the
community that has been created.
• Delivering right message at
right time to maximize our
reach
• Identifying new audience as
per changing requirements
 Adding keywords : SEO
 Using tools to spread out
 Paid promotion : Google Ad sense
 Geo-targeting
 Corporates, Families, Individual
 WILL HAVE TO GET INTO THE BRAND TO GET THE INNOVATIVE IDEAS
IINOVATIVE BREAKTHROUGHS

7. Persona
Resonance
Relevance
Engaging your audience with a
conversation and message that reflects
their values and interests and
reinforces their desire to do business
with your company.
A score that serves as a barometer of
whether your messaging truly
appeals to the audience you are
targeting.
 viral pick-up
 creating a perfect buying experience
 matching the wavelength with
customers
 introducing ourselves
 Facebook Relevance Score
 Google Quality Score
 Website landing
Focusing only on demographics or lookalikes means you actually narrow your audience over time.
Marketing leaders are 1.6X more likely to put a priority on integrating technology
Communication will be changed accordingly.
FACTS & FIGURES CREATE PERSONA, A DYNAMIC & LOGICAL IMAGE

8. TOUCHING
EVERY ASPECT :
WHICH
FACTOR OF
SOCIAL MEDIA
IMPACTS
WHICH
SECTION OF
BUSINESS
Every department success is helpful when we are promoting a company online. Directly or Indirectly.

9. TEAM
Pallavi Modi
Digital Marketing - Strategist
 MICA & ISB graduate in
Entrepreneurship & Communication
 Associated with KPMG-IGS
 Have done numerous projects with
Punjab and Haryana Government
 Specialized in research and strategy
Manoj Kumar
Digital Marketing - Technical
Bhavana
Content Writer
Pallavi Modi (Me again)
Graphic Designer

10. THANKYOU