maslows hierarchy

1. PRESENTED BY:
Zartaj
Nargis Bugti
Shaista Sadiq
Palwasha Imtiaz
Shazia Mohammad Mohsin

2. INTRODUCTION
PRESENTED BY

3. INTRODUCTION
 Human behavior is motivated in order to achieve
certain needs.
 According to humanist psychologist Abraham Maslow,
our actions are motivated in order to achieve certain
needs.
 Maslow first introduced his concept of a hierarchy of
needs in his 1943 paper "A Theory of Human
Motivation" and his subsequent book "Motivation and
Personality”.

5. HIERARCHY OF NEEDS
 This hierarchy suggests that people are motivated to fulfill
basic needs before moving on to other, more advanced
needs.

6. HIERARCHY OF
NEEDS
PRESENTED BY

7. Physiological Need
 In it we considers the basic needs of life .
 For example: food, shelter, clothing, oxygen, water,
fire etc.

8. SECURITY NEED
These include needs for safety and security. Security
needs are important for survival, but they are not as
demanding as the physiological needs.

9. SOCIAL NEEDS
 These include needs for belonging, love, and affection.
Maslow described these needs as less basic than
physiological and security needs.

10. HIERARCHY OF NEED
CONTINUED
PRESENTED BY

11. SELF ESTEEM NEED
 It is a judgment of oneself as well as an attitude
toward the self. Self-esteem encompasses beliefs (for
example, "I am competent," "I am worthy"),
confidence, achievement, respect of self and others.

12. SELF ACTUALIZATION
 This is the highest level of Maslow’s hierarchy of
needs. Self-actualizing people are self-aware,
concerned with personal growth, less concerned with
the opinions of others, and interested fulfilling their
potential.

13. TYPES OF NEED
PRESENTED BY

14. Types of Needs
 There are two types of needs
1. Deficiency needs
2. Growth needs

15. DEFICIENCY NEED
 Abraham Maslow believed that these needs play a
major role in motivating behavior. Physiological,
security, social, and esteem needs are deficiency
needs (also known as D-needs), meaning that these
needs arise due to deprivation. Satisfying these lower-
level needs is important in order to avoid unpleasant
feelings or consequences.

16. GROWTH NEED
 Maslow termed the highest-level of the pyramid
as growth needs (also known as being needs or B-
needs). Growth needs do not stem from a lack of
something, but rather from a desire to grow as a
person.

17. CRITICISM
PRESENTED BY

18. Criticisms of Maslow’s Hierarchy of
Needs
 Wahba and Bridwell reported that there was little
evidence for Maslow's ranking of these needs and even
less evidence that these needs are in a hierarchical
order.
 Other criticisms of Maslow's theory note that his
definition of self-actualization is difficult to test
scientifically.

19. Continued….
 In a study published in 2011, researchers from the
University of Illinois set out to put the hierarchy to the
test. What they discovered is that while fulfillment of
the needs was strongly correlated with happiness,
people from cultures all over the reported that self-
actualization and social needs were important even
when many of the most basic needs were unfulfilled.