Tips on creating effective content for speech delivery

1. Creating
Content
Writing Effective
Speeches

2. Hi! I’m Peachy U. Speaks, president of Speech Designer’s
Guild – a premiere organization in Public Speaking which
focuses on creating content; the heart of a spoken
message. I’m very much honored that Ms. Pam, Ms. Kharla
and Ms. B contacted me to help you out in your Public
Speaking lesson! Let’s get things started shall we? This will
be so muchF-U-N!
Let’s get started!

3. YOU have five tasks to accomplish to
creating effective speeches. What could they be?
Let’s see who can unscramble these letters to
reveal each task!

4. tnonate
it

5. attentio
n

6. stitener

7. INterest

8. mpsries
noi

9. impressi
on

10. ivntnoo
cci

11. convicti
on

12. cdirtoie
n

13. direction

14. Attention, interest, impression conviction and direction are the tasks you should
accomplish. The speaker’s task to creating content depends on the type of audiences
involved, which includesthe following above
Pedestrian
Audience
Selected
Audience
Organized
Audience
Captive
Audience
Concerted
Audience

15. Pedestrian
AudienceThis is the lowest degreeof orientation. Whatcouldbe the speaker’s
main task?
attentio
n
interest
NOPE!YOU GOT IT!

16. Attention, interest, impression conviction and direction are the tasks you should
accomplish. The speaker’s task to creating content depends on the type of audiences
involved, which includesthe following above:
Pedestrian
Audience
Selected
Audience
Organized
Audience
Captive
Audience
Concerted
Audience

17. They are partiallyoriented and is foundin classroomsandsocial
organizations.Here, what couldbe the speaker’s main task?
interest
convicti
on
NOPE!YOU GOT IT!
Captive
Audience

18. Attention, interest, impression conviction and direction are the tasks you should
accomplish. The speaker’s task to creating content depends on the type of audiences
involved, which includesthe following above:
Pedestrian
Audience
Selected
Audience
Organized
Audience
Captive
Audience
Concerted
Audience

19. This audience has assembledfor a definedpurpose such as convention participants,
student-gov’tseminars. What is thespeaker’s task here?
impressi
on
attention
NOPE!YOU GOT IT!
Selected
Audience

20. Attention, interest, impression conviction and direction are the tasks you should
accomplish. The speaker’s task to creating content depends on the type of audiences
involved, which includesthe following above:
Pedestrian
Audience
Selected
Audience
Organized
Audience
Captive
Audience
Concerted
Audience

21. With this type of audience,there is anactive purpose,and they share
on commoninterest. What is to be donein this audience?
convinci
ng
directin
g
NOPE!NOPE!
Concerted
Audience

22. Attention, interest, impression conviction and direction are the tasks you should
accomplish. The speaker’s task to creating content depends on the type of audiences
involved, which includesthe following above:
Pedestrian
Audience
Selected
Audience
Organized
Audience
Captive
Audience
Concerted
Audience

23. The orientationbetweenthe speaker and the audienceis themost structured in this
type. There is a division of labor and authority,supported witha common interestand
purpose. The task left to be done here is -
DIRECTI
ON
convicti
on
NOPE!YOU GOT IT!
Organized
Audience

24. Now let us identify the types of audience the
speaker will be talking to in these situations and
tell me what task the speaker should accomplish.
Ready?

25. Pedestrian
Audience
Selected
Audience
Organized
Audience
Captive
Audience
Concerted
Audience
Prexy giving a speech of nominationafter being
nominatedas the President of the Regional Student
Leaders’ Association
NOPE!YOU GOT IT! NOPE!NOPE!NOPE!NOPE!

26. Pedestrian
Audience
Selected
Audience
Organized
Audience
Captive
Audience
Concerted
Audience
A sales agentof Globe talkingabout thebenefits of
their postpaid plans in themall
NOPE!YOU GOT IT! NOPE!NOPE!NOPE!NOPE!

27. Pedestrian
Audience
Selected
Audience
Organized
Audience
Captive
Audience
Concerted
Audience
The battalioncommander talkingto soldiers
NOPE!YOU GOT IT! NOPE!NOPE!NOPE!

28. Now you are ready to select your message topic!

I only have four major pointers for you to
remember in selecting your speech topic – the
4Ks tospeech selection:
1. Keep itsimple.
2. Knowyour audience.
3. Knowthe occasion.
4. Knowthe message purpose.

29. There are three main purposes of a speech, let us get to know them:
informing
persuading
ritualizing

30. When doing an informative speech presentation, you can use four ways to achieve this purpose. The first
is trying to clarify information.
A doctor explains toa group ofoverweightpeople
during a symposium howthe body usescalories.
24th ABC + somethingflying inthesky + the Philippines
EXPLANATI

31. Thisone’s purpose is to narrate factualinformation.
An SSGrepresentativegoing room toroom telling
when using phones in classis a disadvantage
The Man who can’t be Moved + -tion
descriptio

32. The intention here is to establish boundaries or limits concerning the amount of
information.
Your history teacherlecturing aboutthe Roman
Empire
“I can’t hear you!” + ignitionsans G
definition

33. The focus here is how to use information, rather than on whatit is.
A Canon sales agenttalking toa publisherhow his
productcan save1 cartridgeof ink through actual
printing
Fallenangels + used for serving food + -tion
DEMONSTRA

34. There are three main purposes of a speech, let us get to know them:
informing
persuading
ritualizing

35. Some people think that persuasion is inducing others to change or as winning by some power or force.
Others choose to view persuasion as creating satisfaction or reinforcing assurance in the mind of the
listener. When you want to persuade, there arethree basic assumptions at work:
Assumption 11
The audienceis already informed about thespeech subject
Assumption 2
Thesubject of the speech is a debatable issue.
Assumption 3
There is a good chance that the audience may hold a different view, concerning the subject, from
that of a speaker.

36. There are three main purposes of a speech, let us get to know them:
informing
persuading
ritualizing

37. When you ritualize, you will find that the occasion dictates what kind of speech should be used. Ritual
speeches areoften doneto entertain audiences. They can either beany of the following:
1. After-dinner speech
2. Goodwill speech
3. Ceremonial speech
4. Courtesy Speeches
a. Speech of Introduction
b. Speech of Presentation
c. Speech of Acceptance
d. Speech of Welcome
e. Speech of Response to a Welcome
f. Speech of Farewell
5. Dedication Speech
6. Commemorative Speech
7. Anniversary Address
8. Eulogy
9. Speech of Nomination

38. This part is as hard as preparing yourself to speak in a large group as this room – preparing the speech
itself. You now get a pen and paper, and put all your thoughts and researches down into the right words.
You arenow ready to plan your speechmessage into anorganized,outlined structure.
introduction
body
conclusion

39. introducing the
speechThis part has three special purposes:
1. Gainingattention.
2. Establishingrapport.
3. Previewing signaling.
a. Briefing
b. Introducing your subject and purpose
You don’t work introductions simply. You can incorporate numerous creative techniques in
introducing your speech. What arethese techniques? Let’s proceed!

40. 1. Quotations
2. Storytelling /Narration
3. RhetoricalQuestion
4. Props / Visuals
5. SituationalApproach
6. Audience– ParticipationTechnique
creative speech
techniques
“Only as high as I reach can I grow,
only as far asI seek can I go, only as
deep as I lookcan I see, only as much
as I dream can I be.”
- KarenRavn
I was walking down life’s highway a long time ago. One day, I saw a sign which reads, HEAVEN’S GROCERY
STORE. As I got a little closer, the door opened wide. And when I came to myself, I was standing inside. I saw a
host ofangels; they were standing everywhere. One handed mea basket andsaid,“mychild, shop with care.”
Everything a person needed was in that grocery store. If you couldn’t carry all the goods you like, you could
come back the next day. First I got some patience; love. Farther down was Understanding. You need that
everywhere you go. Igot a boxor twoofwisdom anda bag or twooffaith. Igotsome strength and But then my
basket was getting full, but I remembered, I needed some grace. Then I started towards the counter to pay my
grocery bill. As I went out the aisle, I saw a prayer and I just had to put it in. Peace and joy were plentiful. They
were on the last shelf. Songs and praises were hanging near so I just helped myself. Then I said to the angel,
“Howmuch doIowe you?”
The angel smiled andsaid, “Justtake them wherever you go”.
Then Isaidto the angel,“Howmuch doIreally owe you?
The angel smiled again andsaid,“God paidyourbill a long time ago.”
What makes youspecial?A rose, a book, a picture, a money bill

41. developing the body of the
speechYour objective in this part is to
structure your message so the ideas
follow a sequence.
Organizational structures can help you sequence your
ideas in an easy, logical and coherent manner. I’ll give
you anoverview of them as weproceed!

42. organizational
structures
Priority –
Classification
Chronological –
Historical
Problem – Solution
Logical –
Thisclassificationisarranged from
the most important – least
important or vice versa.
It follows a time sequence, based
on a piece of information that
happened first, second, so on.
You view your subject as the
problem, and consider a possible
solution the problem
This takes each main idea of the
speech as the causeand you go on
demonstrating the effects.
This pattern is effective for
speeches to inform through
explainingand demonstrating. It is
commonly known as partofthe
whole.
This is a customized, open pattern.
You design you own based on
your chosen approach to the topic.

43. concluding the
speechThere are valuablepurposes ofconclusion in a speech,such as:
• Second chances.
• Review
• Pullingit all up!
• Thank you.
Youcan end yourspeech using the same creative speech techniquesI showed you a while ago.
Rememberthat they haveto beappropriate.

44. Divide your conclusion intotwo parts:
Part 1 – brief summary of the main
ideas you presented in the body of
speech.
Part 2 – Audience impact: the final
moment of spoken words make the
greatest impact on us once presentation is over so a
good conclusionis extremely important.

45. It’s time to write your own speech. Yes, I know – a spark
ignites inside that superb head of yours. Ideas come
rushing in, and it overwhelms you that you don’t know
where and how to start. I’m here to help you sort things
out! Let’s start withthebasics to getyou going:
start
Writing your Speech:
The First Steps

46. 1. What is your desired speech topic?
2. What made you choose this topic?
3. What is yourmessage purpose?
4. How do you plan to start your speech? (Write an ideal introduction that suits your chosen topic, 3-5 sentences
will do. You can always add/improve it later.)
Creative Technique used: ________________________________________
5. Now we’re getting the ball rolling! What organizational structure areyou planning touse in presenting your ideas
in the body of your speech?State them here:
Ideal Organizational Structure: _______________________________________________
Why are you planning to usethis structure? Howwill it help strengthen your topic?