Global B2B Heavy Machinery Portal intro video https://www.youtube.com/watch?v=_1_mojni2Ow

1. MachinesHUB.com
a product of Essflex Pte Ltd, Singapore
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2. Who we are:
Global B2B Online Marketplace for
Heavy Machinery
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Strictly Private & Confidential

3. What’s the problem that we are
looking to solve ?
The Asian heavy machinery market is highly fragmented with numerous
physical traders, producers and consumers, who are not well connected
with each other. This results in:
 Lack of adequate market access and information
 Hard to differentiate between genuine and fake players
 Hard to determine the right price due to insufficient market bids
 Owners: Expensive working capital locked in the form of idle machine
inventory
 Buyers: unwanted project delays / revenue losses due to delay in
procuring right equipment at the right price
Strictly Private & Confidential
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4. Our solution
MachinesHUB.com is a comprehensive online platform built to
solve the stated problem by:
 Connecting buyers, sellers and traders with each other across
geographies
 Providing global visibility to machinery available for sale/lease
 Allowing transactions on both new and old equipment under
major categories such as construction, industrial, transport,
farming, power, etc.
 Providing a support network of Trade Partners including
logistics companies, freight forwarders, 3rd party inspection
services, banks & financing companies, insurers, lawyers, etc. to
facilitate client transactions
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Strictly Private & Confidential

5. Target markets
Phase 1: ASEAN, India, China, Middle East
Phase 2: Africa, Australia
Phase 3: US, Europe and rest of the world
Target number of paid listings:
10,000 over next 10 years
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Strictly Private & Confidential

6. Our existing partners
Sellers
Global Machinery &
Tunnelling Resources (Asia)
- Singapore
Infra Engineers India
Tangsons Hunan Trading –
China
Buyers
Infra Engineers India
Dansha International
Logistics & Trading
(Singapore)
Tiong Woon Corporation
Trade Partners
PAC Districentre – Singapore
UTC Logistics – Singapore
T
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Strictly Private & Confidential

7. How do we plan to grow user
traffic on MachinesHUB.com?
 Social media marketing using popular channels such as Facebook,
LinkedIn, etc.
 Search Engine Optimization techniques + web analytics
 Newsletters and blogging related to Heavy Machinery industry
 Lead generation through cold calling (having dedicated staff for this)
 Collaboration with import/export agents and other trade partners
and existing suppliers
 Regional marketing campaigns using channels such as trade fairs
(e.g.. Construction Machinery Fair in Saudi Arabia, Mar 2015)
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Strictly Private & Confidential

8. Competitors How our solution is better
Marketbook.in Only covers construction equipment
Equipmenttraderonline All equipment on sale, does not allow leasing
www.aetc.co.kr Coverage restricted to Korea
www.gmdu.net General trader portal
www.jpn.sg
Own distribution and supply, while we offer a
network of logistics partners to choose from
Competitive landscape 8
Strictly Private & Confidential

9. E. Parthiban (a.k.a. Parthi)
CEO, Director of Essflex
… a visionary, technology
guru and an entrepreneur, he
has over 20 years of
experience in the field of
engineering, design and
heavy machinerySenthil (a.k.a Sam)
COO
… a go-getter and
experienced negotiator, he
has over 15 years of
experience in trading of
heavy machinery
Dinesh Gupta (a.k.a. Dan)
Finance Director
…the master strategist and
financial planner behind the
project, he has over 10 years
of experience working in the
banking industry
9MachinesHUB Dream Team
Wilson Chin
Advisor & Mentor
… a visionary and an
entrepreneur, he has over 40
years of experience in
machinery trading and also
owns a coal mine in
Indonesia
Manoharan Nedumaran
(a.k.a. Nedu)
Advisor & Mentor
… a thorough-bred business
man with over 25 years of
experience in heavy
machinery; also works as
general manager at TWC
Cranes Singapore
Strictly Private & Confidential

10. 10Financial Projections – P&L
-2.00
0.00
2.00
4.00
6.00
8.00
10.00
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
In SGD million
Revenue Opex EBITDA
We are targeting to achieve a steady net income of close to SGD 5mm on a
turnover of close to SGD 9 mm by end of 10 years
Strictly Private & Confidential

11. Our 3-fold Revenue Model to
achieve our targeted growth
Equipment
Listings
A fixed monthly fee
payable by
customers, who want
to list their equipment
for sale or lease
We are targeting
about 2500 listings by
end of this year and
to triple this number
by end of 5 years
Trade Partner
Listings
A fixed monthly fee
payable by Trade
Partners such as
logistics companies,
etc. for listing them
on MachinesHUB and
giving them referrals
on our buyers/sellers
Product
Sales
Refers to development
and selling of
customized equipment
under MachinesHUB
brand to cater to a
specific need in a
market and sell it
online over
MachinesHUB to other
markets.
For this, the company
will invest in strategic
R&D infrastructure and
personnel to be hired
from top notch
institutes of the world
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Strictly Private & Confidential

12. 12Financial Projections - Cashflows
-1.00
0.00
1.00
2.00
3.00
4.00
5.00
6.00
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
In SGD million
CFO CFI CFF
A mix of debt and private equity investments to be raised to take care of the capex
outlay and lack of operating cashflows in the initial phase
Strictly Private & Confidential

13. Funding Requirement
 How Much ?
 SGD 2,000,000 of private equity
 Proposed form of funding ?
 Private equity for a stake of [TBD]
 Lock-in of minimum 3 years
 Expected IRR of 25% p.a.
 Purpose ?
 Marketing – both online and offline
 Overseas expansion - offices and staff
 Setting up of a strategic R&D center to fuel the Product Sales revenue
 Take out of SGD250,00 of debt
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Strictly Private & Confidential

14. Date Immediate Milestones
15th Feb, 2015
Identify key staff (finance, marketing) and deploy
them
15th March, 2015
Sign-up at least one key strategic partner in
Singapore, India, China and UAE
31st March, 2015
Raise funding of at least 50% of target debt
funding
30th June, 2015
At least 500 paid listings by middle of the year
Complete remaining debt financing
31st Jan, 2016 Private Equity Funding
Key Milestones 14
Strictly Private & Confidential