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Gruppo12 color action

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GROUP 12
Lafratta Giulia
Lauria Pasquale
Pellegrini Lucia
Testa Simone
Valorio Ester
THIRD EXERCISE
Mobile Learning Academy

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The aim of this project is to let young people (especially the ones attending the
last year of high school) approach the d...

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FEATURES
ADVENTURE GAME
TEAM OF TWO MEMBERS
ONE SMARTPHONE
FOUR ROLES
SEVEN SKILLS
THIRTY EIGHT PLACES IN MILAN

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Gruppo12 color action

  1. 1. GROUP 12 Lafratta Giulia Lauria Pasquale Pellegrini Lucia Testa Simone Valorio Ester THIRD EXERCISE Mobile Learning Academy
  2. 2. The aim of this project is to let young people (especially the ones attending the last year of high school) approach the design word with an augmented reality game that takes place in Milan Since teenagers don't know the design world very well, our purpose is to making them know what is design about, through a series of questions about the main design disciplines: communication design, interior design, product design and fashion design. CONCEPT 11
  3. 3. FEATURES ADVENTURE GAME TEAM OF TWO MEMBERS ONE SMARTPHONE FOUR ROLES SEVEN SKILLS THIRTY EIGHT PLACES IN MILAN
  4. 4. This year the Design Academy organizes a team challenge in order to celebrate the battle against Grey, in order to choose the best designer of the year. Everybody is waiting the challenge joyfully and loyally, without noticing anything that moves in the shadow. Nobody expects Grey to come back just in time for the challenge. But it happens. Grey strikes again! His power is stronger than ever and he easily confuses the challengers' minds, making them grey and greedy, just as the whole city of Milan. A new battle awaits. All the contenders, manipulated by Grey, begin fighting each other. Everyone. Everyone except a couple. They avoided the misty cloud that dominates the city. Thanks to them, Milan has still one last hope. They will deal with trials, obstacles and tricks. They will recolor Milan gradually and then they will attack Grey for the very last time, bringing the city to peace and freedom. PLOT
  5. 5. 11 COMMUNICATION DESIGNER FASHION DESIGNER INTERIOR DESIGNER PRODUCT DESIGNER CHARACTERS
  6. 6. SKILL STILE SKILL PROGETTAZIONE SKILL CREATIVITÀ COMMUNICATION DESIGNER INTERIOR DESIGNER PRODUCT DESIGNER FASHION DESIGNER SHARED SKILLS
  7. 7. SKILL ERGONOMIA SKILL ALLESTIMENTI SKILL TENDENZE SKILL COMUNICAZIONE COMMUNICATION DESIGNER FASHION DESIGNER INTERIOR DESIGNER PRODUCT DESIGNER INDIVIDUAL SKILLS
  8. 8. MAP
  9. 9. LOCATIONS
  10. 10. USER EXPERIENCE 1. PROMOTION User learns about the game by different kind of communications, especially by postcards and the website
  11. 11. USER EXPERIENCE 2. WELCOME User and the other players all get together at the starting point. Here they receive documentations to play 1. PROMOTION User learns about the game by different kind of communications, especially by postcards and the website
  12. 12. USER EXPERIENCE 1. PROMOTION User learns about the game by different kind of communications, especially by postcards and the website 2. WELCOME User and the other players all get together at the starting point. Here they receive documentations to play 3. LET’S PLAY User finally starts the game and have fun!
  13. 13. 1. PROMOTION facebook.com/coloraction July, 17 - 2013 Castello Sforzesco, Milano
  14. 14. 11 1. PROMOTION
  15. 15. 1. PROMOTION
  16. 16. 2. WELCOME
  17. 17. 2. WELCOME
  18. 18. 2. WELCOME a ? ? ? ? ? ? ? ? b c d e f
  19. 19. 2. WELCOME
  20. 20. 3. GAMEPLAY
  21. 21. 3. GAMEPLAY
  22. 22. 3. GAMEPLAY
  23. 23. QUESTIONS Quale di queste opere può essere definita "attrezzata", per la sua progettazione e funzionalità, secondo l'idea di Castiglioni? A. Lampada Parentesi B. Lampada Fucsia C. Lampada Taccia Ricerca all'interno della rivista chi è il direttore della rivista Vogue Italia. RISPOSTA APERTA: Franca Sozzani Come si chiama il primo libro illeggibile di Bruno Munari? A. Libro Illeggibile B. Libro Illeggibile MN1 C. Libro illeggibile bianco e rosso Philippe Starck, ha presentato quest’anno a Bordeeaux, PIBAL, un oggetto che lui stesso ha dichiarato di rispondere ad una nuova ergonomia urbana. Di cosa si tratta? A. Panchina B. Lampione C. Bicicletta
  24. 24. METRO SAN BABILABIBLIOTECA HOEPLINIKE STORE LA RINASCENTEBENETTON DUOMOVIA DANTE
  25. 25. GALLERIA DUOMOVIA DANTESTAZIONE CADORNA H&M SAN BABILALA RINASCENTEVIA TORINO
  26. 26. CASSINA SPAMERCEDES BENZMUSEO CASTIGLIONI FERRARI STORELA RINASCENTEBIKE MILANO
  27. 27. FLOS STOREGALLERIA DUOMOCASTELLI TOWNHOUSE STREETLA RINASCENTETEATRO DAL VERME
  28. 28. THANK YOU! 11

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