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what can be replicated easily online…
and what cannot…
http://edumorphology.com/2013/12/unbundling-higher-education-a-doubly-updated-framework/
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Blogs, Wikis, Podcasts and Facebook: How Today’s Higher Education Faculty Use Social Media 1
BLOGS, WIKIS, PODCASTS AND FACEBOOK
Mike Moran
Pearson Author and Chief Strategist
Converseon
Jeff Seaman, Ph.D.
Co-Director, Babson Survey Research Group
Babson College
Hester Tinti-Kane
Vice President of Marketing
Pearson Learning Solutions
A LWAY S L E A R N I N G
how today’s
higher education faculty
use social media
OCTOBER 2012
27%
36%
39%
37%
HumanitiesandArts
24%
Professionsand
AppliedSciences
SocialSciences
Mathematicsand
ComputerScience
Natural
Sciences
Faculty social
media use by
discipline
30%
35%
41%
55+
45-54
35-44
Faculty social
media use by
age 38% Under 35
34%Use
66%Do NOT Use
Faculty social media use in the classroom
Blogs and Wikis
Podcasts
Facebook
LinkedIn
Twitter 3%
4%
8%
14%
22%
Faculty social
media use in
teaching by site
Institutional support
Time (learning or use)
Lack of integration with LMS
Inability to measure effectiveness
Grading and assessment
Separate course and personal accounts
Concerns about privacy
Integrity of student submissions
Perceived barriers to social media use by faculty
70%
66%
63%
54%
48%
42%
37%
33%
Teaching v. Training.
TEACHING
& TRAINING

ARE RELATED
BUT DIFFERENT
Teaching v. Training
broad based
knowledge
specific
technical
knowledge or
skill
Teaching v. Training
often for
longer periods
typically short
term
Examples.
Blogging
More suited for:
• Teaching
Common platforms:
• Wordpress
• Blogger
@paulgordonbrown
Blogging
Outcomes suitable to the platform:
• Engage more deeply on subject matter
• Work on writing skills
• Ability to construct an argument
• Integrate multimedia in construction
• Engage in discussion and dialogue through comments
• Establish an online thought presence
• Gateway towards publishing
@paulgordonbrown
Twitter
More suited for:
• Teaching
• Training
Research (particularly by Junco)
has shown positive academic outcomes
including engagement and grades.
@paulgordonbrown
Twitter
@paulgordonbrown
Outcomes suitable to the platform:
• Establish peer learning networks (PLE/PLN)
• Decenter the teaching/learning experience
• Enable ease of sharing
• Continue discussions outside of the classroom
• Easier access to the instructor
• Participate in wider discussions (hashtags)
• Include “alumni” in the conversation
about paper.li
Polling
More suited for:
• Teaching
• Training
Common platforms:
• PollEverywhere
• Proprietary Clickers
@paulgordonbrown
Polling
@paulgordonbrown
Outcomes suitable to the platform:
• Immediate feedback
• Check for understanding
• Engagement
• Peer learning
Content Curation
More suited for:
• Teaching
Common platforms:
• Delicious
• ScoopIt
• Pintrest
@paulgordonbrown
Content Curation
@paulgordonbrown
Outcomes suitable to the platform:
• Create peer-curated resources
• Provide opportunities for deeper learning
• Aid in course/session improvement
• Peer engagement in co-construction
• Develop a PLN/PLE in the course
Presentations
More suited for:
• Teaching
• Training
Common platforms:
• Prezi
• Slideshare
@paulgordonbrown
Presentations
@paulgordonbrown
Outcomes suitable to the platform:
• Student review of the material after-the-fact
• Better ways of representing concepts
• Incorporation of media
• Find similar presentation and ideas for content
Social Networking
More suited for:
• Teaching
• Training
Common platforms:
• Facebook
• LinkedIn
@paulgordonbrown
Social Networking
@paulgordonbrown
Outcomes suitable to the platform:
• Establish peer learning networks (PLE/PLN)
• Decenter the teaching/learning experience
• Enable ease of sharing
• Continue discussions outside of the classroom
Photosharing
More suited for:
• Training
Common platforms:
• Instagram
• Flickr
@paulgordonbrown
Photosharing
@paulgordonbrown
Outcomes suitable to the platform:
• Share experiences
• Build community
• Create contest-like opportunities
• Crowdsource
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
Paul Gordon Brown

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Social Media in College Teaching and Training