This document from Pragmatic Marketing discusses developing a career roadmap. It provides survey results on product marketing roles, responsibilities, compensation, and career paths. Key findings include that most respondents managed 3 products, top strengths included communication and stakeholder management, and average salaries ranged from $78k for analysts to $125k for directors based on role and experience. The document encourages readers to reflect on their strengths, interests, and goals to develop a strategic career plan.

1. Steve Gaylor
Who Are You? Where are You Going?
Develop Your Career Roadmap
www.pragmaticmarketing.com

2. Demographics

3. …the map…
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey

4. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey

5. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey

6. The Role

7. Top Strengths
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey

8. A Seat at the Table
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey

9. …influence and engage…

10. What y’all
are doing

11. 256 Unique Titles
Most Respondents Managed or Worked on Three Products
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey

12. Top 10 Software Roadmap Trends
Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org

13. Activities?

14. Source: 2011-2012 Pragmatic Marketing Annual Survey

15. Source: 2011-2012 Pragmatic Marketing Annual Survey

16. Source: 2011-2012 Pragmatic Marketing Annual Survey

17. Source: 2011-2012 Pragmatic Marketing Annual Survey

18. what do you want to know more about?
“My customers and their customers”
“Motivating sales reps”
“Finance (yuck!)”
“My competition”
“how to measure marketing success”
“market research techniques”
Source: 2010-2011 Pragmatic Marketing Annual Survey

20. Compensation Drivers
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey

21. Education and Expeience
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey

22. Direct Reports
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey

23. Location, Location, Location
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey

24. By Role
Role
Base salary
Director
$124,812
Product Manager
$100,964
Product Marketing Manager
Product Owner
$96,470
$104,701
Technical Product Manager
$91,841
Program Manager
$99,716
Analyst
$77,757
Source: 2010-2011 Pragmatic Marketing Annual Survey

25. By Experience
Experience
Base salary
Less than 1 year
$98,968
1-2
$93,383
3-5
$98,628
6-10
$103,969
11-15
$113,374
More than 15
$121,734
Source: 2010-2011 Pragmatic Marketing Annual Survey

26. Where Are You Going?

27. …mobile workforce…
Source: 2011-2012 Pragmatic Marketing Annual Survey

28. What has Changed?
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey

29. Career Path Profiles
Executive
AGE: 44
EXPERIENCE: 10+ Yrs
Director
AGE: 42
EXPERIENCE: 5-10 Yrs
xManagers
39 yrs old
EXPERIENCE: 3-10 Yrs
2010-2011 Annual Survey

30. What is Your Path?

32. Strategic
Marketing
Technical

34. 1
What are your strengths?
2
What are your soft spots?
3
What do you enjoy?
4
Where do you want to go?

35. So what’s your plan?

36. Steve Gaylor
Who Are You? Where are You Going?
Develop Your Career Roadmap
www.pragmaticmarketing.com