4. Multiple screens and
audience fragmentation
9
Tablet
Hours spent / day in front of a screen
7
30% US users watch
Mobile
8
video on their
smartphone
6
5
iPhone daily: 15min calls
4
3
PC
PC
PC
2
1
0
TV
TV
TV
TV
All
1/3
1/3
1/3
1990
2010
vs. 1 hour screen
1.2 Bn people spend 6.5
hrs/week on Facebook
5. From towers to routers
Audience fragmentation
also includes video
video accounts for 50% of
peak downstream traffic in
Asia
Netflix + YouTube account
for 50% of downstream
traffic on fixed networks in
the US
6. Market shift
30% US users watch
video on their
smartphone
iPhone daily: 15min calls
vs. 1 hour screen
1.2 Bn people spend 6.5
hrs/week on Facebook
Source:Yume Report, Feb 2014
8. 10 feet experience is broken
Watching 1080p YouTube content on my connected TV sucks
9. Device Experience is broken
Extend TV set capabilities
by connecting I/O devices
Increase cable clutter
Manage several remote
control
Connected TV
=
1 more cable
+
firmware updates?
13. Looking into TV Future
Software powered and driven
Contextual, natural & intuitive interfaces
Platform driven, machine learning leveraged content
Second screen to refocus / entertain audiences and
deliver engagement metrics not yet in the TV set
Content Fragmentation redefining business models
Pizzas won’t disappear (Snow Crash anybody ?)
14. Maybe TV is just
waiting for its
'iPhone moment'
epiphany ???