2. The Virgin Airlines campaign is called „Still Red Hot‟, this type
of campaign is a commercial campaign which is trying to sell
Virgin Atlantic airline ticket to go and explore different corners
of the world. The main message of this campaign is to get
people using their airlines as they are persuading many
people that their airline is the best airline to use when
travelling. This airline has been around for 25 years until now
as and they are trying to tell their target audience that they
are „Still Red Hot‟
3. The Virgin Airline‟s main target audience are young adults
who are frequently travelling around, tourists and people who
are able to afford to travel around and for both sex. As the
target audience are young adults who travel often, the
campaign enforces this idea through the attractive genders in
their promotion of this campaign. Through the different types
of promotions it is very easy to spot that this airline is for
everyone.
4. „Still Red Hot‟ campaign uses a wide range of different strategies and
methods to reach it‟s target audience. They do this through; adverts,
T.V interviews, Magazines, Billboards, Posters, leaflets, their website
and much more.
The strategies used for this campaign highlights all the positives
sides of Virgin Atlantics, and all of these are done through the list of
methods above. The methods persuade people to use Virgin Atlantic‟s
airlines as they promise to be the best airline across the world.
5. Virgin Atlantic has been very successful as in the space of 2
moths they have mad about £5 million in 2002, this is an epic
increase as their airlines are the “best”
This airline is one of the best airlines for jobs as they employ
over 1,900 employees and they are also very good at training
them.
Customer feedback show that Virgin Atlantic have a 89%
success rate in helping many people over come their fear of
flying.
6.
7. One of the important techniques this campaign uses is
posters. Through the use of posters they are able to advertise
Virgin Airlines. The poster on this slide is very eye catching as
the colour red stands out, also the cartoon of a women is very
attractive as they are showing that their airlines are exactly
how it shows to be on the poster. Furthermore
the poster have contact details and the official
website of this campaign, they also show the
pricing to travelling to different places round
the world and from this people would be able to
tell that this airline travels around the world in
many cities. The images on this poster is very
suitable as it is consistent in all their
advertisements
8. Another technique which is used by the campaign is a T.V
advert. The link below is of the advert is trying to persuade,
inform and attract the target audience of this campaign.
Through one advert they have shown all their target audience.
The technique of this advert is constants as the colour „red‟ is
shown in all their advertisements, this is because red is a
really attractive and vibrant colour to remember and through
this colour the campaign would be recognised.
http://www.youtube.com/watch?NR=1&feature=endscreen&v=gIqwUV-qOiU
9. The final technique which this campaign has used is to have
their own website. The print-screens below are of the website
and the image on the right is an imagine of the same cartoon
female which was used in a poster, and the other image
connotes where the airline travels. The website shows all the
destinations people could travel to, and most of all they have
their own holiday package on offer. This technique make many
people aware of the offers this airline makes and most of all
the website contains a lot of useful information about the
campaign and most of all the colour scheme on this website is
the same as all of it‟s advertisements
