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Fiji Water Uni Presentation
- 1. 01 Paul Dunningham Marketing Presentation PRODUCT
- 21. 21
Notes de l'éditeur
- South Pacific Convergence Zone means Suva receives 3000 millimetres of rain a year. The jungle-clad mountains of the interior are often wrapped in heavy cloud and Fiji's isolation ensures rainfall is untainted. Use 50% renewable energy offset remaining emissions by 120%
- consumer product, satisfy consumer wants, not used to manufacture other things. Durability, bottle can be reused
- convenience A relatively inexpensive item that merits little shopping effort. Shopping A product that requires comparison shopping because it is usually more expensive and found in fewer stores.
- convenience A relatively inexpensive item that merits little shopping effort. Shopping A product that requires comparison shopping because it is usually more expensive and found in fewer stores.
- convenience A relatively inexpensive item that merits little shopping effort. Shopping A product that requires comparison shopping because it is usually more expensive and found in fewer stores.
- 50% water in US is purified So, until you unscrew the cap, FIJI Water never meets the compromised air of the 21st century. No other natural waters can make that statement. extra high doses of silicia and strong high grade bottles to reduce chemiclas leechig into the water
- Australia does not figure in the top 20 world wide for per capita consumption so this would make us a fast growing market The average consumer can't afford a Mercedes," he said. "But our product is an affordable luxury. It's an opportunity for any consumer to treat himself to the best product in the marketplace." Fiji Water's Cochran said the company has worked hard to have its water served in some of the world's best hotels and restaurants. The idea is that when people subsequently buy Fiji Water at a convenience store or supermarket, they'll recall that special vacation or meal.
- Australia does not figure in the top 20 world wide for per capita consumption so this would make us a fast growing market The average consumer can't afford a Mercedes," he said. "But our product is an affordable luxury. It's an opportunity for any consumer to treat himself to the best product in the marketplace." Fiji Water's Cochran said the company has worked hard to have its water served in some of the world's best hotels and restaurants. The idea is that when people subsequently buy Fiji Water at a convenience store or supermarket, they'll recall that special vacation or meal.
- actively promote thicker plastic, purity
- added to all packaging fiji water research