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An introduction to better brand marketing
Getting your message across? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let us make it clear! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The PAW Formula: LOUD = PROUD   Listen + Observe + Understand + Distil = A strong brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting on the brand ladder
[object Object],[object Object],[object Object],Consciously better. Consciously different
Getting louder, but are you getting any warmer? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand values ,[object Object],[object Object]
Engage > Enlighten > Elicit a call to action ,[object Object],[object Object],[object Object]
The brand & business opportunity ,[object Object],[object Object],[object Object],[object Object]
Plugging in to your business and brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Total immersion: A deeper dive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The PAW Communications Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A case in point: GSM
Developing the GSM brand: Past & Present
Defining the GSM brand: Present & Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Delivering the GSM brand…Corporate brochure
Delivering the brand…DM/Brochure inserts
Delivering the GSM brand…Website
Delivering the GSM brand…   Charity media campaign 2011 ,[object Object],[object Object],[object Object]
Delivering the GSM brand…   Charity media campaign 2011
From our Client “ As a firm we are naturally modest and perhaps we don’t sell ourselves as well as we should. Having a quality brochure has I’m sure helped us convert many an enquiry into a client, which would otherwise have just had us down as one on a list of a few firms. What does this mean to our bottom line?  Since the beginning of August, with the help of our improved communications material in the form of a new website and high quality brochure I have: Signed up 3 new clients, worth a combined £7,600 in fees in the 1st year alone. In addition I have proposals out with 3 potential clients which I am confident of converting into clients. These 3 prospectives if converted would bring in first year fees which I conservatively estimate to be £6,600. Plus I have two referrals that I will be meeting with over the next week, which if I convert them will be worth combined fees to the firm of £3k for one year.” Quote from Richard Hill, Partner – Griffin Stone, Moscrop & Co. 15 th  Sep. 2010
Communications that work harder from PAW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Will the flap of a butterfly's wings in Elstree  create a storm in the City? Quite possibly! Bringing brands to market and business to life e: paw@brands2market.com  tel: 020 8736 5877  www.brands2market.com

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Articulate Your Brand

  • 1. An introduction to better brand marketing
  • 2.
  • 3.
  • 4.
  • 5. Getting on the brand ladder
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. A case in point: GSM
  • 16. Developing the GSM brand: Past & Present
  • 17.
  • 18. Delivering the GSM brand…Corporate brochure
  • 20. Delivering the GSM brand…Website
  • 21.
  • 22. Delivering the GSM brand… Charity media campaign 2011
  • 23. From our Client “ As a firm we are naturally modest and perhaps we don’t sell ourselves as well as we should. Having a quality brochure has I’m sure helped us convert many an enquiry into a client, which would otherwise have just had us down as one on a list of a few firms. What does this mean to our bottom line? Since the beginning of August, with the help of our improved communications material in the form of a new website and high quality brochure I have: Signed up 3 new clients, worth a combined £7,600 in fees in the 1st year alone. In addition I have proposals out with 3 potential clients which I am confident of converting into clients. These 3 prospectives if converted would bring in first year fees which I conservatively estimate to be £6,600. Plus I have two referrals that I will be meeting with over the next week, which if I convert them will be worth combined fees to the firm of £3k for one year.” Quote from Richard Hill, Partner – Griffin Stone, Moscrop & Co. 15 th Sep. 2010
  • 24.
  • 25. Will the flap of a butterfly's wings in Elstree create a storm in the City? Quite possibly! Bringing brands to market and business to life e: paw@brands2market.com tel: 020 8736 5877 www.brands2market.com