The document proposes a partnership between the Peach Belt Conference and SunTrust Bank. The Peach Belt Conference is an NCAA Division II conference comprised of 14 member institutions across the southeast. The proposal outlines the values and offerings of the Peach Belt Conference, including digital marketing opportunities, activation at championship events, engagement with local communities, and numerous naming rights. A $20,000 annual investment is proposed to form a corporate partnership between the two organizations.
2. Who We Are
• Premier NCAA Division II Conference in
the Southeast
• Founded in 1990
• 14 member institutions
• 15 championship sports
– Men‟s and Women‟s Cross Country, Men‟s and Women‟s
Soccer, Volleyball, Men‟s and Women‟s Basketball, Men‟s and
Women‟s Tennis, Baseball, Softball and Men‟s and Women‟s
Golf and Men's and Women‟s Track & Field
3.
4. Peach Belt Conference
Member Institutions Map
• Armstrong Atlantic State University
– Savannah, Georgia
• Augusta State University
– Augusta, Georgia
• Clayton State University
– Morrow, Georgia
• Columbus State University
– Columbus, Georgia
• Flagler College
– St. Augustine, Florida
• Francis Marion University
– Florence, South Carolina
• Georgia College
– Milledgeville, Georgia
• Georgia Southwestern State University
– Americus, Georgia
• Lander University
– Greenwood, South Carolina
• University of Montevallo
– Montevallo, Alabama
• University of North Carolina Pembroke
– Pembroke, North Carolina
• University of North Georgia
– Dahlonega, Georgia
• University of South Carolina Aiken
– Aiken, South Carolina
• Young Harris College
– Young Harris, Georgia
5. Life in the Balance The Six Attributes of Division II
Higher education has lasting importance
on an individual‟s future success. For this
reason, the emphasis for the student-
athlete experience in Division II is a
comprehensive program of learning and
development in a personal setting. The
Division II approach provides growth
opportunities through academic
achievement, learning in high-level athletic
competition and development of positive
societal attitudes in service to community.
The balance and integration of these
different areas of learning opportunity
provide Division II student-athletes a path
to graduation while cultivating a variety of
skills and knowledge for life ahead.
6. What We Value
• The student-athlete experience
• Community engagement
• Positive game environments
• High-caliber athletic competition
• Partnerships with like-minded organizations
7. What We Offer
• Product exclusivity
• Access to 67,000 students and 150,000
alumni through our member institutions
• Digital marketing opportunities
• Activation at championship events
• Engagement with local communities
• Numerous naming opportunities
• Exclusive access
8. Digital Marketing Opportunities
• Logo and link on home www.peachbelt.com
page and corporate
partner page
• Social media
(Facebook/Twitter)
• Live streaming
broadcasts (Ustream)
– Over 230,000 live
views, including 28,000 for PBC
Championships
– Approximately 800 games • Over 1.7 million visits in last year
streamed in „11-‟12 • Average 34,000 visits/week
• 4.2 pages viewed per visit
• PBC Yearbook
9. Activation at Championship Events
‟12-‟13 PBC Championship Dates
• Signage at Cross Country – Oct. 20, 2012 (Montevallo, AL)
championship venues Soccer – Nov. 2-4, 2012 (Evans, GA)
Volleyball – Nov. 16-18, 2012 (St. Augustine, FL)
• Logo and/or ad in Basketball – March 7-10, 2013 (Columbus, GA)
Tennis – April 12-14, 2013 (Sumter, SC)
championship Golf – April 19-21, 2013 (Pine Mountain, GA)
Softball – April 20-21, 2013 (TBA)
programs Track & Field – April 20-21, 2013 (TBA)
• PA reads as available Baseball – May 8-12, 2013 (TBA)
• VIP hospitality
• Customizable
activation
opportunities
10. Engagement with Local Communities
• Opportunity to
support PBC
community
engagement
initiatives
– 5k Run for Wishes
– Breakfast with the
Champions
– Clinics at
championship events
– Women in Athletics
Seminar
11. Numerous Naming Opportunities
• PBC Awards
program
– Players of the Week
– All-Conference
teams
– All-Academic teams
– Sportsmanship
awards
– Commissioner‟s
Cup
• PBC
13. Connecting Missions
The Peach Belt Conference: SunTrust Bank:
• Invests in local communities through • Invests in local communities through
outreach and events financial services
• Strives to meet the needs and • Strives to meet the needs and
enhance the athletic experience of it‟s enhance the lives of it‟s
student-athletes, fans, coaches and
administrators clients, communities, colleagues and
shareholders
• Identifies opportunities to partner with
groups that support the ideals of • Identifies opportunities to achieve
higher education and excellence both goals that support it‟s corporate
on and off the field of play reinvestment strategy and ensure it is
• Is composed of 13 regional doing the right thing
colleges/universities in markets • Is composed of branches and ATMs
throughout the southeast located in attractive markets
• Commits to the NCAA Division II throughout the southeast
strategic platform, including the
tagline, “I Chose Division II” • Commits to the principle of building
your community to build your
bank, and the tagline, “Live
Solid, Bank Solid”
14. Corporate Partner Investment
$20,000/year
Jack Cipoletti Dave Brunk
Corporate Partner Representative Commissioner
(304) 346-3351 (706) 860-8499
jack@point-forward.com dbrunk@peachbeltconference.org
