2. About Pete
• Founder – GAMIFICATION+ LTD
• Entrepreneur in Residence at University of Brighton
• Practice Director, Gamification at Intelestream Inc
• Chair – International Gamification Confederation (GamFed)
• Researcher, Gamification in Human Resources, CROME
• Ambassador for Brighton & Hove Chamber of Commerce
3. Know your millennials
• Born between 1980 - 1995
• 75% of the global workforce by 2025
Post millennials?
• Born 1996 - onwards
• 23 million in the US
• Fastest growing generation
Survey by Deloitte in 2014
10. Oxytocin
Oxytocin is key to how we bond to others (lovers, friends, parents to babies).
It can give us a strong feeling of contentment.This can even occur remotely, i.e.
via social networks such asTwitter!
15. Results
• 12 month project
• managed to recruit 97% of employees.
• over 90% of users performed at least 5 activities per month every
month.
• 1200 employees
• 88% women
• Average employees’ age 40 years old,
• Significant number of people older than 50 years old.