In-House SEO continues to be a flourishing field, but comes with unique challenges. What makes an in house team successful? Learn from In-house marketing executives about management, communication, education, and more.

1. In-House SEOIn-House SEO
Presented By:
Peter LeshawPeter Leshaw
iCanOptimize.com
@peterleshaw
iCanOptimize.com
@peterleshaw
iCanOptimize.com
@peterleshaw
Practical Ways To Manage, Train, and Grow Your Team
Pubcon New Orleans 2013

2. About Peter Leshaw
Internet Marketer
o 15 years experience.
 LinkedIn.com/in/PeterLeshaw
Core Competency: Internet Lead Generation via
o Search Engine Optimization
o Paid Search, PPC
o Web / Content Generation
o Email Marketing
o Affiliate Marketing
o Reputation Management
o Social Media Marketing
o Webmaster Outreach (Link Building)
Goals as an In-House SEO are to always perform!
o Get "the suits" on your side
o Increase ROI
iCanOptimize.com
@peterleshaw

3. You Need To “Grow” Your In-House TeamYou Need To “Grow” Your In-House Team
““In-House” EducationIn-House” Education
Professional Growth Thru Networking
Understanding of Industry
Business Sense
iCanOptimize.com
@peterleshaw

4. In-House TrainingIn-House Training
Custom Training In-House or Online
• SEO Best Practices
• Link Building / Link Rehabilitation
• Paid Search Strategies
Lunch and Learns
Expert Webinars / Case-Studies
• PR Web
• ExactTarget
• SEMPO
Book of the Month
“Reading Time”
iCanOptimize.com
@peterleshaw

5. ConferencesConferences
iCanOptimize.com
@peterleshaw

6. Associations and BoardsAssociations and Boards
Marketing AssociationsMarketing Associations
South Florida Interactive Marketing Association
Direct Marketing Association
American Marketing Associations
ClubsClubs
Social Media Club
Internet Marketing Club
Entrepreneur Inventor / Investor Networks
Meet-ups and Tweet-upsMeet-ups and Tweet-ups
iCanOptimize.com
@peterleshaw

7. Non-Profit / Pro BonoNon-Profit / Pro Bono
OutreachOutreach
Citizen OutreachCitizen Outreach
– Kids In DistressKids In Distress
– Marine Industry CaresMarine Industry Cares
Community DevelopmentCommunity Development
– Rotary ClubRotary Club
Athletic Corporate Events
– Mercedes Benz Corporate RunMercedes Benz Corporate Run
– Zimmerman Advertising “Race for the Taste”Zimmerman Advertising “Race for the Taste”
iCanOptimize.com
@peterleshaw

8. Part-time Consulting: ThePart-time Consulting: The
Good and The BadGood and The Bad
Not for Everyone
Management of Priorities in Life
Be very careful
Outside work can supplement salary
Can sharpen skills
Ability to test on another site not yours
Bragging rights at the water cooler
iCanOptimize.com
@peterleshaw

9. Thank YouThank You
Follow me, I’mFollow me, I’m @PeterLeshaw@PeterLeshaw on Twitteron Twitter
Connect with me on:Connect with me on:Linkedin.com/In/PeterLeshaw
Please Visit: www.iCanOptimize.com