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Petya Laleva
Petya Laleva
TechnologieBusiness
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PR and Ethics Examine the ethical pressures affecting the use of public relations to further corporate ambitions.
What is Public Relations ,[object Object],[object Object],[object Object],[object Object],Source: http ://www.prca.org.uk/ Whatispr http://www.cipr.co.uk/content/policy-resources/careers-pr/ whatispr
What is Ethics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRSA Code of Ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.prsa.org/aboutprsa/ethics/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.batphonepr.com/documents/Codeofconduct.pdf
SO …
The Importance of Ethical Issues in PR ,[object Object],[object Object],[object Object],[object Object]
The numbers ,[object Object],Source: http://www.prweek.com/news/rss/981450/ PR-professionals-believe-spin-entrenched-industry-survey-shows/
Ethical standards ,[object Object],[object Object],[object Object],[object Object],Theaker, A., 2004. The Public Relations Handbook, 2 nd ed.
[object Object],[object Object],[object Object],Source: http://www.mallenbaker.net/csr/ definition.php Theaker, A., 2004. The Public Relations Handbook, 2 nd ed.
Ethical Issues and Implications in PR Industry ,[object Object],[object Object],[object Object],http://www.prsa.org/AboutPRSA/Ethics/ProfessionalStandardsAdvisories/
[object Object],[object Object],[object Object],[object Object],http://www.prsa.org/AboutPRSA/Ethics/ProfessionalStandardsAdvisories/
[object Object],[object Object],[object Object],[object Object],http://www.prsa.org/AboutPRSA/Ethics/ProfessionalStandardsAdvisories/
How to improve ethical issues in PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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6 pr and ethics petya laleva

  • 1. PR and Ethics Examine the ethical pressures affecting the use of public relations to further corporate ambitions.
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